Better-for-you CSD brand New Wave Soda is going national. The brand is currently available in about 2,000 stores nationwide and expects to be in roughly 8,000 doors by the end of the year, founder and CEO Nat Noone said; Cold-pressed lemon water brand Lemon Perfect is doubling down on DSD as it seeks to grow its retail footprint to 15,000 doors nationwide by the end of the year.
ROAR Organic Expands in 7-Eleven; Harmless Harvest Launches Ecommerce; Jèn Collagen + Aloe Vera Drinks Grows Footprint; Lemon Perfect Enters Wegmans; Tractor Beverage Company Adds B.GOOD Locations
Fast-growing beverage maker Lemon Perfect today announced the closing of a $6.6 million funding round that brings its total seed financing from pre-revenue stage to $11.6 million. The round was led by CPG-focused private equity firms Skyview Capital, Beechwood Capital and The Big Squeeze.
Lemon Perfect Enters Big Geyser, Expands Whole Foods; CLEAN Cause Goes Chainwide in Whole Foods; Kill Cliff Adds Publix, Weis Market; SkinTE Goes Chainwide in Sprouts; The Bitter Housewife Adds Whole Foods Rocky Mountain Region
In this roundup of People Moves: Fernando Mercé steps down as CEO of Nestlé Waters North America, SodaStream USA adds Matt Kahn as its first ever United States-based CMO and Jordan Shulman joins Better Booch as VP of sales. Meanwhile, Juliet Blake leaves Lemon Perfect to launch a brand consulting service and Red Thread Coffee Co. names its new VP of sales and operations.
Todd Berardi Exits Hiball; Rowdy Mermaid Names VEB, PepsiCo Vet as VP of Sales & Marketing; Mad Tasty Names Dan Holland as COO; Sprig CEO Michael Lewis Exits Company; Scott LaPorta Joins Sugarfina as CEO; Lemon Perfect Names VP of Sales, VP of Operations; Apple Rush Adds Randy Ornstein to Advisory Board
Lemon Perfect, the new cold-pressed lemon water brand that is uniquely positioned to disrupt the refrigerated functional beverage category, announced that it has secured retail distribution in Whole Foods’ Northeast and Rocky Mountain regions.
