Marketing: Lifeway Brings Big Game Energy
Lifeway Foods taps NFL players for marketing push while Jeni’s and Verve Coffee Roasters collaborate on new ice cream variety.
Lifeway Foods taps NFL players for marketing push while Jeni’s and Verve Coffee Roasters collaborate on new ice cream variety.
On the back of rising consumer demand for probiotic foods and expanded distribution partnerships with mainstream retailers, Lifeway Foods is projecting record growth for fiscal 2025.
Creatine is quickly becoming the next big functional beverage ingredient thanks to innovation in micro-encapsulation technology.
From the screen to the cooler, actors Tom Holland and Robert Downey, Jr. are bringing their respective beverage startups together for a limited edition collaboration: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee.
After halting acquisition talks last month, kefir maker Lifeway Foods and Danone North America are back in good standing after entering a cooperation agreement, which will include an “orderly refreshment” of Lifeway’s board of directors.
For Danone’s long-running courtship of kefir category leader Lifeway, the third time isn’t the charm. The French dairy giant has withdrawn its interest in purchasing the kefir category leader.
This week’s new beverage products include launches from Mr. Beast’s Feastables brand, Cure Hydration, Nurri, Rockaway Soda, Hanks for Our Troops, Pop & Bottle and more.
Lifeway Foods cited strong volume growth of its drinkable kefir and farmer cheese as the primary driver of record sales in the second quarter of 2025.
The clock is ticking on a potential acquisition by Danone of kefir category leader Lifeway, as the French dairy giant is pressuring company leadership to again discuss a deal that has already been attempted twice in the past year.
The coffee giant announced last week the arrival of Sol-ti’s refrigerated wellness shots in 2.1 oz. glass bottles, a move that brings the SoCal-based organic beverage brand into over 10,000 locations nationwide.
Leading U.S. kefir brand Lifeway Foods had its 22nd consecutive quarter of year-over-year growth, with net sales up 3.3% to $46.1 million, in its Q1 2025 earnings report this morning. The net sales growth was fueled primarily by volume improvement for Lifeway’s line of branded drinkable kefirs and its farmer’s cheese.
In this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates spring with a Cherry Blossom-inspired kefir.
Harris Teeter stores across the country will soon have some “bugs” crawling onto shelves: Leading U.S. kefir brand Lifeway Foods is launching its kid-friendly ProBugs Organic Kefir line into over 250 of the retailer’s stores.
Danone SA is making a move to acquire leading kefir manufacturer Lifeway Foods, offering $283 million, or $25 per share, for the publicly traded company, according to a Schedule 13D form filed yesterday with the U.S. Securities and Exchange Commission.