Brand News
Jun 20, 2025Last Updated Jun 20, 2025New Products: Naked Nutrition Gets Energized, Josh Cellars Goes NA, Califia Farms Pumps Up ProteinNaked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just…
Jun 12, 2025Last Updated Jun 12, 2025BevNET Live Day Two: Tackling Crossroads and Challenges for Emerging BrandsBevNET Live Summer 2025 in New York City wrapped up on Thursday with speakers by focusing on how emerging brands can stay competitive in a cutthroat market.
Apr 11, 2025Last Updated Apr 15, 2025New Products: ITO EN Gets with Ohtani and Poppi’s Alpine ExtensionThe weather is warming up and innovation is heating up. This week’s new products feature a bevy of coffee innovations from Bones, Pop & Bottle, Community…
Apr 4, 2025Last Updated Apr 11, 2025Marketing Roundup: Waterloo Goes to Flavortown, Share a Coke ReturnsWaterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice,…
Mar 20, 2025Last Updated Mar 21, 2025Marketing: Kylie Kelce Stars in Liquid Death’s ‘Kegs for Pregs’; Niagara Water Inks NIL Deal With UCLA’s WaterboyIn Liquid Death’s latest provocative ad campaign, Kylie Kelce – podcaster and wife of retired NFL star Jason Kelce – is throwing back a couple of cold ones.…
Feb 11, 2025Last Updated Mar 21, 2025Daily Briefing (Insiders Only): Why Was Liquid Death DOA in the U.K.?It may be making a killing in the U.S., but Liquid Death turned up DOA across the pond.
Jan 17, 2025Last Updated Jan 17, 2025New Products: Organic Valley Mooves into Non-Dairy, Premier Protein Gets IndulgentIn this week’s new products roundup, Organic Valley ventures into oat-based creamers, Premier Protein unveils a line of dessert-inspired protein shakes and…
Mar 11, 2024Last Updated Mar 20, 2024Liquid Death Closes $67M Funding RoundAs it looks to scale up to meet fast-rising demand for new innovations, Liquid Death announced this morning it has closed a $67 million funding round at a…
Feb 15, 2024Last Updated Feb 16, 2024Liquid Death Looks to Reanimate Consumers with Death DustThe “entertainment-first” beverage maker is the latest brand to jump into the rapidly expanding hydration category with today’s announcement of Death Dust,…Oct 3, 2023Last Updated Oct 3, 2023Liquid Death Names Former White Claw Sales Head Ballard as CCOAs the brand’s footprint surpasses 100,000 doors across the U.S. and U.K., Liquid Death has named Stephen Ballard, a sales professional with over 25 years of…
Jul 24, 2023Ride the Lightning: Going Deeper on Liquid Death’s IPO BuzzEarlier this month, a report that the metalhead-approved canned water maker Liquid Death had hired Goldman Sachs to lead a possible IPO sent some heavy reverb…
May 2, 2023Last Updated May 2, 2023Marketing: OLIPOP Partners with Camila Cabello for First Ad Campaign; PureLeaf Unveils “In-Faux-Mercial” Starring Coco JonesFunctional soda maker OLIPOP has announced the launch of its first ad campaign, “Real Love Makes Us,” starring Grammy-nominated singer and songwriter Camila…Oct 3, 2022Last Updated Oct 3, 2022Liquid Death Closes $70M Raise As Water Brand Explores IPOLiquid Death is being valued at $700 million after a $70 million Series D funding round backed by Science Inc, Whitney Cummings and others.
Sep 27, 2022Last Updated Sep 27, 2022Liquid Death Launches ‘Death Peddlers’ Program to Support Indie RetailersLiquid Death will pay stores a monthly volume-based sponsorship fee to allow accounts to purchase product through Amazon or other retailers, which can then be…