Apr 4, 2025Last Updated Apr 11, 2025Marketing Roundup: Waterloo Goes to Flavortown, Share a Coke ReturnsWaterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice,…
Mar 20, 2025Last Updated Mar 21, 2025Marketing: Kylie Kelce Stars in Liquid Death’s ‘Kegs for Pregs’; Niagara Water Inks NIL Deal With UCLA’s WaterboyIn Liquid Death’s latest provocative ad campaign, Kylie Kelce – podcaster and wife of retired NFL star Jason Kelce – is throwing back a couple of cold ones.…
Feb 11, 2025Last Updated Mar 21, 2025Daily Briefing (Insiders Only): Why Was Liquid Death DOA in the U.K.?It may be making a killing in the U.S., but Liquid Death turned up DOA across the pond.
Jan 17, 2025Last Updated Jan 17, 2025New Products: Organic Valley Mooves into Non-Dairy, Premier Protein Gets IndulgentIn this week’s new products roundup, Organic Valley ventures into oat-based creamers, Premier Protein unveils a line of dessert-inspired protein shakes and…
Mar 11, 2024Last Updated Mar 20, 2024Liquid Death Closes $67M Funding RoundAs it looks to scale up to meet fast-rising demand for new innovations, Liquid Death announced this morning it has closed a $67 million funding round at a…
Feb 15, 2024Last Updated Feb 16, 2024Liquid Death Looks to Reanimate Consumers with Death DustThe “entertainment-first” beverage maker is the latest brand to jump into the rapidly expanding hydration category with today’s announcement of Death Dust,…Oct 3, 2023Last Updated Oct 3, 2023Liquid Death Names Former White Claw Sales Head Ballard as CCOAs the brand’s footprint surpasses 100,000 doors across the U.S. and U.K., Liquid Death has named Stephen Ballard, a sales professional with over 25 years of…
Jul 24, 2023Ride the Lightning: Going Deeper on Liquid Death’s IPO BuzzEarlier this month, a report that the metalhead-approved canned water maker Liquid Death had hired Goldman Sachs to lead a possible IPO sent some heavy reverb…
May 2, 2023Last Updated May 2, 2023Marketing: OLIPOP Partners with Camila Cabello for First Ad Campaign; PureLeaf Unveils “In-Faux-Mercial” Starring Coco JonesFunctional soda maker OLIPOP has announced the launch of its first ad campaign, “Real Love Makes Us,” starring Grammy-nominated singer and songwriter Camila…Oct 3, 2022Last Updated Oct 3, 2022Liquid Death Closes $70M Raise As Water Brand Explores IPOLiquid Death is being valued at $700 million after a $70 million Series D funding round backed by Science Inc, Whitney Cummings and others.
Sep 27, 2022Last Updated Sep 27, 2022Liquid Death Launches ‘Death Peddlers’ Program to Support Indie RetailersLiquid Death will pay stores a monthly volume-based sponsorship fee to allow accounts to purchase product through Amazon or other retailers, which can then be…May 6, 2022People Moves: Liquid Death Names Marisa Bertha as SVP of StrategyAs the company plans for significant scaling over the next several years, Liquid Death has hired former Marisa Bertha as Senior Vice President of Strategy to…
Apr 7, 2022Last Updated Apr 8, 2022Web3 Roundup: Siempre Tequila Introduces Bored Ape Brand Ambassador, Liquid Death Sells Out Murder Head NFTsSiempre Tequila has introduced a virtual Bored Ape brand ambassador, marking the beginning of a push into web3 integration; Liquid Death sells out its Murder…
Jan 4, 2022Last Updated Jan 4, 2022Liquid Death Raises $75M, Preps Flavored Sparkling Line LaunchThe California-based canned water maker announced this week that it has raised $75 million in a Series C round led by startup studio Science Inc. The new…
