Liquid Death

In this week’s gallery, we take a look at new plant-based milk innovations from Silk and Pacific Foods, a stylish fresh collab from AriZona, a mushroom-infused social tonic, and for anyone who needs some help digesting their Thanksgiving dinner, there’s Pepsi Prebiotic.

The new agreements add Sunset Distributing – a subsidiary of Hand Family Companies covering the Southern California market – as well as Pacific Northwest houses The Odom Corporation, Bigfoot Beverages and Summit Beverage Distribution Co.

Death Wish Coffee filed a trademark lawsuit on Tuesday in the U.S. District Court Central District of California Western Division alleging that Liquid Death is infringing on its trademarks with a line of soon-to-launch coffee drinks.

Liquid Death has signed with the Big one. The beverage brand has entered an exclusive, long term distribution agreement with New York metro area DSD house Big Geyser.

Liquid Death has added a pro sports investment firm, 4th & 1 Ventures, as it launches a Spinal Tap partnered marketing campaign.

Liquid Death’s beverage platform is expanding to energy drinks, with the company sharing a first look at its new Sparkling Energy line in 12 oz. cans that are set to launch at retail in January 2026.

At BevNET Live Summer 2025, Liquid Death Chief Strategy Officer Marisa Bertha sat down for a discussion on how the heavy metal CPG company went from canned water to a full health and wellness platform.

A THC drink that thinks its a wine? Check. A sparkling water that thinks its liquid hot sauce? That, too. Both are accounted for in this week’s review roundup, spotlighting new releases from Liquid Death and Mariona.

Naked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just that this week’s edition of the New Product gallery is full of pleasant surprises.

BevNET Live Summer 2025 in New York City wrapped up on Thursday with speakers by focusing on how emerging brands can stay competitive in a cutthroat market.

The weather is warming up and innovation is heating up. This week’s new products feature a bevy of coffee innovations from Bones, Pop & Bottle, Community Coffee and Trade, as well as citrus soda launches from Mountain Dew and Poppi, and an All-Star collaboration between ITO EN and L.A. Dodgers phenom Shohei Ohtani.

Waterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice, Huckleberry Cobble and Spiced Mango Sorbet; The Coca-Cola Company’s “Share a Coke” cans and bottles are coming back.

In Liquid Death’s latest provocative ad campaign, Kylie Kelce – podcaster and wife of retired NFL star Jason Kelce – is throwing back a couple of cold ones. Cans of water, that is.

It may be making a killing in the U.S., but Liquid Death turned up DOA across the pond.