Brand News
Oct 2, 2026Last Updated Oct 2, 2026New Beverages: Liquid Death, Liquid I.V. Embrace Blood Orange; Mingle’s Non-Alc Espresso MartiniFrom blood orange flavors to caffeinated bone broth hot cocoa to something called “Eagleberry,” we’ve got all the bases covered in this week’s new products…
Sep 3, 2026Last Updated Sep 3, 2026Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’Liquid Death founder Mike Cessario is partnering with Sazerac to launch Mr. Fancy, a new ready-to-drink (RTD) canned sparkling wine.
Aug 26, 2026Last Updated Aug 28, 2026Liquid Death, David Protein Facing Lawsuits Claiming Allulose Contradicts ‘Zero Sugar’ ClaimsLiquid Death is facing two proposed class action lawsuits, both taking aim at the brand’s claims that its energy drinks contain “0g sugar” despite its use of…
Aug 18, 2026Marketing: Sophie Cunningham Signs With Once Upon A Coconut; Liquid Death, Jason Kelce Fight AI Data CentersThe coconut water brand has landed one of the WNBA’s biggest names, reflecting the company’s commitment to “celebrating individuals who have the courage to be…
Aug 7, 2026Last Updated Aug 7, 2026New Beverages: Waterloo Refreshes, Liquid Death x Feastables, More ProteinThis week, Waterloo unveils its new look, Jolene expands its oat milk latte line and BellRing brings new protein options to two of its brands.
Jul 8, 2026Last Updated Jul 9, 2026More Than Stars & Stripes: Branding Gurus Break Down How to Do ‘Americana’ EffectivelyAs Americana becomes increasingly popular, brands face a key challenge: How do they create something that feels real and resonant rather than simply wrapping a…
Nov 28, 2025Last Updated Nov 26, 2025New Products: Prebiotic Pepsi, Plant-Based Protein and Psilly LibationsIn this week’s gallery, we take a look at new plant-based milk innovations from Silk and Pacific Foods, a stylish fresh collab from AriZona, a mushroom-infused…
Nov 19, 2025Liquid Death Lands West Coast DSDs Ahead of Energy LaunchThe new agreements add Sunset Distributing – a subsidiary of Hand Family Companies covering the Southern California market – as well as Pacific Northwest…
Oct 8, 2025Last Updated Oct 9, 2025Death Match: Death Wish Sues Liquid Death Over Plans for Coffee Launch [Updated]Death Wish Coffee filed a trademark lawsuit on Tuesday in the U.S. District Court Central District of California Western Division alleging that Liquid Death is…Oct 6, 2025Liquid Death Partners with Big Geyser for NYC DistributionLiquid Death has signed with the Big one. The beverage brand has entered an exclusive, long term distribution agreement with New York metro area DSD house Big…
Sep 10, 2025Last Updated Sep 12, 2025Liquid Death Goes To Eleven With Spinal Tap Ad, Pro Sports InvestorsLiquid Death has added a pro sports investment firm, 4th & 1 Ventures, as it launches a Spinal Tap partnered marketing campaign.Jul 17, 2025Last Updated Jul 17, 2025Wake the Dead: Liquid Death Taking on ‘Caffeine-Crazy’ Energy Drinks in 2026Liquid Death’s beverage platform is expanding to energy drinks, with the company sharing a first look at its new Sparkling Energy line in 12 oz. cans that are…
Jul 10, 2025Last Updated Jul 10, 2025BevNET Live: The Strategic Mind Steering Liquid Death’s Lust for LifeAt BevNET Live Summer 2025, Liquid Death Chief Strategy Officer Marisa Bertha sat down for a discussion on how the heavy metal CPG company went from canned…
Jul 3, 2025Last Updated Jul 3, 2025Reviews: Liquid Death’s On Fire, Plus One of the Most Unique THC Drinks YetA THC drink that thinks its a wine? Check. A sparkling water that thinks its liquid hot sauce? That, too. Both are accounted for in this week’s review roundup,…