Claim

Brand News

Oct 9, 2026Last Updated Oct 9, 2026Monster Preparing Protein Energy Drink For Release Next YearOne of energy’s biggest players has its sights set on protein with a new 12 oz. line set to launch in March 2027.Aug 27, 2026Marketing: Pure Leaf Tea Takes a Break with Amanda Anisimova; Monster’s Pro Soccer DealPepsiCo’s Pure Leaf Iced Tea brand is teaming with tennis star Amanda Anisimova for a new campaign themed around the ways that “taking a meaningful break can…Aug 7, 2026Last Updated Aug 7, 2026Monster Q2 Sales Cross $2.5B; Pricing Possible This FallMonster Energy reported “solid” second-quarter earnings as revenue crossed $2.5 billion for the first time in a single quarter.Jul 31, 2026Last Updated Jul 31, 2026New Beverages: C4, Free Rein Embrace Protein; Califia Goes BananasWhether you’re looking to cut sugar (Jumex), add more protein (C4, Free Rein) or just to get to sleep (Cheribundi), there’s something for everyone in this…Jul 17, 2026Last Updated Jul 17, 2026New Beverages: GT’s Brings Kombucha to Cans, Silk Pumps Up the ProteinGT’s Kombucha After building its place as a kombucha category leader exclusively in glass bottles, GT’s is taking a step forward with Synergy Enlightened, its…May 8, 2026Monster: Tallies Highest Q1 Sales Over $2BMonster Beverage posted historic earnings for the energy drink maker with net sales surpassing $2 billion for the first time in a Q1 report.May 8, 2026Last Updated May 8, 2026New Products: Bloom Moves into Minicans; Summer LTOs from Slice, ElectrolitIn this week’s new product gallery, Bloom and Bizzy expand by getting smaller, a pair of energy drink brands get America-inspired, and both wildwonder and…Apr 10, 2026Last Updated Apr 10, 2026New Products: Bucked Up Innovates; Cann Boosts Buzz With CaffeineIn this week’s new products gallery, a trio of hemp brands showcase their 10mg innovations, Bucked Up jumps into hydration (and lower caffeine) and Monster’s…Feb 27, 2026Monster Posts Double-Digit Growth in 2025 Earnings ReportMonster Beverage Corporation beat expectations in its Q4 and full year 2025 earnings report this week, posting double-digit growth for both periods.Dec 31, 2025Last Updated Dec 31, 2025The Top 10 Most Read BevNET Stories of 2025We’re closing the book on 2025 by taking a look back at the stories that most caught your eyes. This year’s Top 10 Most Read BevNET Stories include several M&A…Dec 4, 2025Last Updated Dec 5, 2025Monster, Coca-Cola Affirm Ties to Expand Category Reach, Drive Global GrowthHaving eliminated “undue friction” from its distribution relationship with The Coca-Cola Company, Monster Beverage Corp. is better leveraging the partnership…Dec 3, 2025Last Updated Dec 5, 2025Monster Backing Female-Focused Innovation, ‘Premium’ PartnershipsMonster Energy explained during its investor day presentation how it was reaching across the gender gap with innovation and rebranding.Nov 21, 2025Last Updated Jan 25, 2026New Products: Holiday Creamers from Too Good and Coffee mate Get MagicalIn this week’s new products gallery we cover a Harry Potter collaboration with Coffee mate, new launches from Too Good & Co. and Pop & Bottle, as well as other…Nov 18, 2025Monster’s 2026 Bev-Alc Slate: 1st Spirits RTD Just Vibe, Stunt Double Lager & 10% Beast VariantsMonster Brewing’s 2026 innovation slate will include a pair of lagers and the company’s first spirits-based, ready-to-drink (RTD) offering. CEO Hilton…