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Nov 18, 2025Monster’s 2026 Bev-Alc Slate: 1st Spirits RTD Just Vibe, Stunt Double Lager & 10% Beast VariantsMonster Brewing’s 2026 innovation slate will include a pair of lagers and the company’s first spirits-based, ready-to-drink (RTD) offering. CEO Hilton…Nov 10, 2025Last Updated Nov 11, 2025Monster Set to Shutter Tampa Taproom & Brewery, Open Ybor City TaproomMonster Energy’s beer division announced last Thursday that it will close its Cigar City Brewing taproom and facility in Tampa Bay next year.Nov 7, 2025Last Updated Nov 7, 2025Monster Touts Female-Focused Energy Innovation As Q3 Sales Pass $2BMonster Beverage Corp. continued to gain ground in Q3, and plans to use that momentum to release a slate of new innovation – including female-oriented brand…Oct 31, 2025New Products: Monster, Red Bull Fuel Holiday Shopping With Seasonal OptionsNew products from Liquid I.V., V8, Monster Energy and Red Bull fuel holiday shopping with new seasonal flavor varieties.Aug 28, 2025Last Updated Sep 5, 2025Marketing: Liquid I.V.’s RTD Rugpull Reveals Energy Play; Mountain Dew Teams with Brain DeadAs it turns out, Liquid I.V.’s reveal-turned-fakeout was the brand’s way of teasing its deeper presence in the energy drink category with Energy Multiplier.Aug 12, 2025Court to Owoc: Stop Filing AI-Generated Documents in Monster CaseJack Owoc’s love for new tech has made his legal headache even worse as a Florida federal judge is weighing whether to ban him from filing court paperwork…Aug 11, 2025Last Updated Aug 15, 2025Convenience Retail Traffic Slows in July, But Energy Drinks Still SurgingConvenience store foot traffic declined sequentially by approximately 133 bps year-over-year in July vs. June, with all categories besides energy drinks…Aug 8, 2025Last Updated Aug 8, 2025Monster Hits $2B Milestone in Q2 as Energy Maintains Double-Digit GrowthMonster Beverage Corporation surpassed the $2 billion quarterly net sales milestone for the first time in the company’s history, reporting an 11.1%…Jul 24, 2025Last Updated Jul 25, 2025Non-Alc Beverage Volume Falls, But Sales Growth Still PositiveHigher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday,…Jul 22, 2025Last Updated Jul 25, 2025Survey: Convenience Retailers Raise Growth Forecast As Energy Drinks SurgePositive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4%…Jul 21, 2025Last Updated Aug 1, 2025No Cap Closes $3M Round to Fuel Supply Chain, Marketing GrowthAfter pulling off its first activation at the X Games last month, zero-sugar soda No Cap is putting more fuel in the tank for the second-half of 2025 with $3…Jun 26, 2025Last Updated Jun 26, 2025Refresco Beverages Announces CEO TransitionDutch bottling conglomerate Refresco is gearing up for a leadership transition, announcing today the retirement of CEO Hans Roelofs, effective August 1.May 29, 2025Last Updated May 30, 2025Celsius Offers Alani Update: $50M In Synergies, Bigger Role for Protein?Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.May 9, 2025Daily Briefing (Insiders Only): Dwindling Energy, Beefy Plants and Tariff AnxietyThis spring’s crop of public company earnings offered a mixed bag of results, as large players struggled, smaller brands soared, and “economic uncertainty” was…