Monster Beverage Corp. continued to gain ground in Q3, and plans to use that momentum to release a slate of new innovation – including female-oriented brand FLRT – early next year.
Net sales were up 16.8% in the quarter to $2.2 billion, with Monster Energy enoying a 17.7% sales spike. Year-to-date net sales rose 8.5% to $6.16 billion.
Monster CEO Hilton Schlosberg used the occasion to tee up next year’s new releases, headlined by a late Q1 launch for FLRT in select channels. Complementing Monster’s Reign Storm line, FLRT is positioned as a zero-sugar, female-focused brand debuting in four flavors: Strawberry Fling, Guava Lava, Berry Tempting and Sunset Squeeze.
“Innovation remains central to our long-term growth strategy,” said Monster CEO Hilton Schlosberg in a statement. “We are excited about our 2025 fall new product offerings and our robust slate of planned new product offerings for 2026, including the upcoming launch of FLRT, our female-focused brand, late in the first quarter, which we plan to initially debut in four flavors.”
Female-centric energy drinks have been a rising trend over the last three years, highlighted by significant growth for brands like Celsius-owned Alani Nu, Gorgie and Bloom.
Other releases on the calendar include Monster Energy Ultra Punk Punch in March, and Full Throttle Red Apple and NOS Grand Prix Guava in April.
The brand’s presence continued to grow internationally in Q3: net sales to customers outside the U.S. increased 23.3% in the quarter to $937.1 million, up from $760 million in the same period last year.
Schlosberg cited internal consumer research in Western Europe that indicated 25% of Monster consumers over the last 12 months are new to the category, with rising coffee prices sparking a shift in caffeine preferences.
Monster’s Alcohol Brands segment – comprised of various craft beers, flavored malt beverages and hard seltzers – suffered a 17% drop to $33 million for the quarter, down from $39.8 million for the same period last year. However more innovation is on the way, including the first subline for The Beast, a spirit-based RTD and two new beer brands.
The impact of tariffs was mixed: while fees on imported flavors and concentrates had a “modest impact,” tariffs had a “significant” influence on Midwest premium for aluminum cans.
The company confirmed it is increasing prices this month, but declined to specify how much. That comes after a 5% increase last year.
Monster also announced plans to host an Investor Day in New York City on December 2.