Monster Juice

Monster Beverage Corporation beat expectations in its Q4 and full year 2025 earnings report this week, posting double-digit growth for both periods.

We’re closing the book on 2025 by taking a look back at the stories that most caught your eyes. This year’s Top 10 Most Read BevNET Stories include several M&A deals for emerging brands, a controversial manufacturing closure and new energy drinks.

Having eliminated “undue friction” from its distribution relationship with The Coca-Cola Company, Monster Beverage Corp. is better leveraging the partnership to fuel global growth.

Monster Energy explained during its investor day presentation how it was reaching across the gender gap with innovation and rebranding.

In this week’s new products gallery we cover a Harry Potter collaboration with Coffee mate, new launches from Too Good & Co. and Pop & Bottle, as well as other non-coffee innovations.

Monster Brewing’s 2026 innovation slate will include a pair of lagers and the company’s first spirits-based, ready-to-drink (RTD) offering. CEO Hilton Schlosberg teased the new products but offered few details during the company’s Q3 earnings call earlier this month.

Monster Energy’s beer division announced last Thursday that it will close its Cigar City Brewing taproom and facility in Tampa Bay next year.

Monster Beverage Corp. continued to gain ground in Q3, and plans to use that momentum to release a slate of new innovation – including female-oriented brand FLRT – early next year.

New products from Liquid I.V., V8, Monster Energy and Red Bull fuel holiday shopping with new seasonal flavor varieties.

As it turns out, Liquid I.V.’s reveal-turned-fakeout was the brand’s way of teasing its deeper presence in the energy drink category with Energy Multiplier.

Jack Owoc’s love for new tech has made his legal headache even worse as a Florida federal judge is weighing whether to ban him from filing court paperwork without permission after he submitted AI-generated documents featuring imaginary legal citations.

Convenience store foot traffic declined sequentially by approximately 133 bps year-over-year in July vs. June, with all categories besides energy drinks decelerating.

Monster Beverage Corporation surpassed the $2 billion quarterly net sales milestone for the first time in the company’s history, reporting an 11.1% year-over-year increase in its Q2 2025 earnings report this week.

Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.