Following PepsiCo’s fourth quarter earnings call last week in which CEO Indra Nooyi announced that the company will lead the cola category via “disruptive innovation,” its CFO stated that its work with new natural sweeteners could “fundamentally change some of the elements of the core product offering in carbonated soft drinks.”
Title Sponsorship of Preeminent Bowling Tournament Will Include In-Event Branding, Prominent Brand Exposure During Tournament and On-Site Sampling ARLINGTON, Texas, Feb. 21, 2013 /PRNewswire/ –– The Bowling Proprietors’ Association of America (BPAA), the bowling industry’s premier trade organization, today revealed the official title sponsor of this year’s highly anticipated Bowling’s U.S. Open tournament Lipton Iced Tea. For […]
PURCHASE, N.Y. — Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique called “object replacement animation.” The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonce fans, which were submitted […]
PURCHASE, N.Y. — Pepsi, who will present the Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today announced additional activations taking place in New Orleans during the week of The Big Game. As the “Official Soft Drink of the NFL,” Pepsi will be highly visible at a number of Super Bowl XLVII activities from January 30 – February 3 in New […]
This $1.50 hot dog — and about 99,999,999 more like it — will now be served with Pepsi in the Costco food court. Costco foodservice locations will begin switching from Coke to Pepsi products at the retailer’s 400-plus U.S. locations beginning in April, and carried out globally over the next few years as vending contracts expire.
Brantley Gilbert PURCHASE, N.Y. — Today, Mountain Dew taps into its southern roots and welcomes one of country music’s hottest emerging acts, Brantley Gilbert, into the DEW family. Embracing the brand’s Tennessee history and one-of-a-kind flavor, the new partnership is a perfect fit with the hit singer/songwriter’s high-energy live shows and authentic lyrics. The Academy of […]
SIMI VALLEY, Calif., Jan. 25, 2013 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, today announced Sarah Baxter of Simi Valley High School (Simi Valley, Calif.) as its 2012-13 Gatorade National Girls Cross Country Runner of the Year. Baxter was surprised with the news at school by Allyson Felix, […]
PURCHASE, N.Y., Jan. 24, 2013 /PRNewswire/ — Pepsi will elevate “Best New Artist” category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMYs. In addition to serving as the presenter of the “Best New Artist” category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy and […]
PURCHASE, N.Y., Jan. 14, 2013 /PRNewswire-USNewswire/ — Lipton Iced Tea announced today, ‘Game On,’ a nationwide sweepstakes with “Dance Central 3” only available on Kinect for Xbox 360, to get consumers on their feet and dancing. From now through April 30, consumers can pick up specially marked bottles of ready-to-drink Lipton Iced Tea and visit www.GameOnPromo.com to see if they have won instant […]
PepsiCo and Anheuser-Busch InBev are collaborating on joint promotions and in-store marketing for the first time, according to a story by Ad Age. The collaboration will take place in the days leading up to the Feb. 3 Super Bowl.
PURCHASE, N.Y., Jan. 11, 2013 /PRNewswire/ — Today through January 20, 2013, consumers can vote for their favorite Aquafina-inspired design submitted as part of the Aquafina ‘Pure Challenge’ at Facebook.com/Aquafina and be entered for a chance to win a trip to the “Project Runway” Season 11 finale. Narrowed down from the pool of design submissions gathered over the past month, the […]
PURCHASE, N.Y., Dec. 28, 2012 /PRNewswire/ — Pepsi and Beyonce are inviting fans to help make this year’s Pepsi Super Bowl Halftime Show one of the most memorable and compelling shows ever. Beginning on Saturday, December 29th, fans are encouraged to submit photos of specific “poses” in hopes of being selected for a chance of a lifetime – […]
As energy drinks continue to take heat from politicians and federal agencies for their caffeine content and labeling, the sales growth of Monster Energy and Red Bull has slightly decelerated, according to a consumer price index (CPI) report released Friday by Morgan Stanley.
SAMMAMISH, Wash., Dec 18, 2012 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, recently announced Max Browne of Skyline High School (Sammamish, Wash.) as its 2012-13 Gatorade National Football Player of the Year. Browne, a two-time Gatorade Washington […]
