With a consistent network of grocery and natural channel accounts under its belt, functional beverage brand Melting Forest is hoping to begin growing like mushrooms after the addition of new VP of growth and strategy Micah Urbach.
We recap notable distribution moves from the month so far, including the entrance of “modern Mexican soda” to Walmart’s CSD set, the arrival of another D2C supplement brand into brick-and-mortar retail, and several moves by Sprouts.
Alt coffee maker MUD\WTR has launched into the powdered protein shake set as the brand plans its expansion further in retail.
