MUD\WTR

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New Products: Louie Louie’s High Class Partnership and Playboy’s Energy Play

This week’s new products are offering up some holiday highs for consumers. We take a look at several new THC beverage launches from High Rise, Uncle Arnie’s and Louie Louie, as well as some non-infused innovations in coffee and creamers courtesy of MUD\WTR and Laird, and new energy drinks from C4, BUM and Playboy.

Distribution: Walmart Welcomes De La Calle, Phorm Energy Heads to 7-Eleven

We recap notable distribution moves from the month so far, including the entrance of “modern Mexican soda” to Walmart’s CSD set, the arrival of another D2C supplement brand into brick-and-mortar retail, and several moves by Sprouts.