Oct 9, 2017Last Updated Jun 21, 2018SupplySide West 2017: Pea Protein Pushes AheadAt SupplySide West 2017, held at the Mandalay Bay Convention Center in Las Vegas from Sept. 26 – 28, BevNET spoke to several companies working in the space…
Jul 31, 2017Last Updated Dec 27, 2017People Moves: Brian Krumrei Exits TSGKrumrei departs the consumer products investment firm, while Moonshine Sweet Tea and Boxed Water each welcome new chief marketing officers.
Feb 7, 2017Last Updated Nov 22, 2017Muscle Milk Founder Launches Flavor CompanyAs the founder and creator of Muscle Milk, Greg Pickett helped make protein drinks palatable for mainstream consumers. In his latest venture, Pickett wants to…
Nov 30, 2016Last Updated Nov 30, 2016Big Geyser Signs Exclusive 10-Year Deal With Muscle Milk, COO Reda Talks Brand PortfolioIn an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate…
Sep 20, 2016MUSCLE MILK Releases Limited Edition College–Themed BottlesPartner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the…
Jul 12, 2016Muscle Milk Debuts Coffee House Protein ShakesThe shakes are available in 11 oz Tetra four-packs and contain 20 grams of high quality protein, 120 mg of caffeine and are gluten and sugar free.
Jul 5, 2016Muscle Milk Signs Noah SyndergaardThe MUSCLE MILK® brand will feature Syndergaard in marketing collateral at retail locations throughout New York, in digital and social content and through…Apr 19, 2016CytoSport Launches Muscle Milk Protein Smoothie Yogurt Shakes and Coffee House Protein ShakesThese new offerings create options for everyday consumers looking to complement their on-the-go needs for protein both inside and outside of the gym.
Oct 27, 2015Muscle Milk Extends Partnership with Stephen Curry Through 2018The Muscle Milk® brand originally inked a deal with Curry in 2013, and the renewal will extend the partnership through 2018.
Feb 12, 2015Last Updated Sep 9, 2015Class Action Lawsuits Target Muscle Milk, Hain Celestial, R.W. KnudsenFalse advertising and misleading label statements are at the heart of a trio of recently filed class action lawsuits against well-known beverage companies.
Oct 20, 2014Cytosport to Relaunch Grant Program for High School AthletesCytoSport, Inc., owner of the MUSCLE MILK® brand, announced today that the MUSCLE MILK® Recovery Grant Program will be re-launched and will provide up to…
Oct 13, 2014Last Updated Sep 9, 2015NACS: Shhh…It Replaces a MealA stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements…
Aug 12, 2014Hormel Foods Closes Acquisition of CytoSportThe acquisition will serve as a growth catalyst for the company’s Specialty Foods segment, and also expands its offerings of portable, immediate, protein-rich…
Aug 1, 2014Last Updated Sep 9, 2015Distribution Roundup: Protein, Probiotics, Coconut Water Stay ActiveProtein beverages (Protein2o, Mix1), probiotic offerings (Lifeway Kefir, Clearly Kombucha) and coconut water (Vita Coco, Minoku, Powercoco, Cocozia, Tongo)…
