Walnut Creek, Calif. (July 5, 2016) – CytoSport, Inc., the parent companyof the MUSCLE MILK® brand, announced today that the brand has signed a partnership with professional baseball pitcher Noah Syndergaard. The starting pitcher, an avid user of the brand’s protein products, will be heavily featured in marketing efforts throughout New York and the rest of the country.
“I’m excited to begin my partnership with the MUSCLE MILK® brand, and I appreciate how we’ve built upon this relationship that started in the early stages of my career,” said Syndergaard. “MUSCLE MILK® products provide everyday support for my training, recovery and nutrition. It’s always an honor to be aligned with a brand you believe in.”
The MUSCLE MILK® brand will feature Syndergaard in marketing collateral at retail locations throughout New York, in digital and social content and through unique brand experiences for retail and distributor partners.
“Noah is a unique young talent. His strength, drive, and humble confidence are each consistent with our brand,” said Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. “We recognize Noah’s passion,and we are proud to support all phases of his training and performance.We look forward to being a part of his journey.”
ABOUT CYTOSPORT, INC.
CytoSport, Inc. is among the most trusted and recognized sports nutrition and functional beverage companies in the United States. As the maker ofMUSCLE MILK®, MONSTER MILK® and CYTOMAX® brands, CytoSport, Inc. is dedicated to providing premium protein products that elevate everyday performance for every body. Our portfolio serves the needs of eliteathletes, active lifestylists and weekend warriors with a wide-range of innovative protein-enhanced solutions that taste great and appeal toevolving consumer demands. The company is a trusted partner with storied collegiate athletic programs, world-class professional athletes, and elite training facilities. All CytoSport, Inc. powder products are NSF Certified for Sport® ensuring their safety and freedom of banned substances. In2014, Fast Company listed us as one of the world’s top 10 most innovative companies in fitness. CytoSport, Inc. was also named one of CircleUp25’s2013 most innovative companies for consumer brands (specifically the MUSCLEMILK® brand) by Forbes magazine. The company was founded in 1998 by the Pickett family, acquired by Hormel Foods Corporation in 2014, and is headquartered in Walnut Creek, Calif.