Muscle Milk

by CytoSport Inc.

1-888-298-6629

SupplySide West 2017: Pea Protein Pushes Ahead

At SupplySide West 2017, held at the Mandalay Bay Convention Center in Las Vegas from Sept. 26 – 28, BevNET spoke to several companies working in the space about the state of the market for pea protein, what’s driving new innovation on a supplier level, and both the opportunities and challenges that lie ahead.

People Moves: Brian Krumrei Exits TSG

Krumrei departs the consumer products investment firm, while Moonshine Sweet Tea and Boxed Water each welcome new chief marketing officers.

Muscle Milk Founder Launches Flavor Company

As the founder and creator of Muscle Milk, Greg Pickett helped make protein drinks palatable for mainstream consumers. In his latest venture, Pickett wants to elevate taste profiles across the beverage spectrum.

Big Geyser Signs Exclusive 10-Year Deal With Muscle Milk, COO Reda Talks Brand Portfolio

In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.

Muscle Milk Debuts Coffee House Protein Shakes

The shakes are available in 11 oz Tetra four-packs and contain 20 grams of high quality protein, 120 mg of caffeine and are gluten and sugar free.

Muscle Milk Signs Noah Syndergaard

The MUSCLE MILK® brand will feature Syndergaard in marketing collateral at retail locations throughout New York, in digital and social content and through unique brand experiences for retail and distributor partners.

Cytosport to Relaunch Grant Program for High School Athletes

CytoSport, Inc., owner of the MUSCLE MILK® brand, announced today that the MUSCLE MILK® Recovery Grant Program will be re-launched and will provide up to $250,000 in grants to help rebuild and revitalize high school athletic programs around the country that demonstrate a financial need.

NACS: Shhh…It Replaces a Meal

A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.

Hormel Foods Closes Acquisition of CytoSport

The acquisition will serve as a growth catalyst for the company’s Specialty Foods segment, and also expands its offerings of portable, immediate, protein-rich foods.

Distribution Roundup: Protein, Probiotics, Coconut Water Stay Active

Protein beverages (Protein2o, Mix1), probiotic offerings (Lifeway Kefir, Clearly Kombucha) and coconut water (Vita Coco, Minoku, Powercoco, Cocozia, Tongo) continue to draw interest from retailers and distributors.


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