Official Brand Overview
Until now, enjoying the goodness of organic juice meant sacrifice: hard to find, hard to keep refrigerated, and taste left much to be desired. Now with the launch of its new organic juice and organic juice cocktail line, Nantucket Nectars offers an easy, great-tasting alternative for health conscious consumers. Packaged in grab-and-go 15-ounce bottles, convenient 32-ounce multi-serve size and 64-ounce gable-top refrigerated cartons; the organic line will be widely available in convenience stores and supermarkets, as well as natural foods stores. Nantucket Nectars Organic is raising the bar and setting new standards for great tasting organic juice. The organic line will hit stores May 2004. Nantucket Nectars launches its organic line at a time when a record number of Americans are adding organic products to their diet. Forty percent of the U.S. population buys organic products, and the numbers are growing (Organic Consumer Trends 2001, Natural Marketing Institute).