Navitas Organics - Superfood

by Navitas Organics

More than a Seed: Brands Adjust Strategies to Innovate with Chia

The small but mighty chia seed has increasingly moved beyond beverages, bars and the bulk bin toward savory snacks and breakfast food as consumers seek added function from everyday foods. But after a temporary boom in attention during the middle of the last decade, under brands like Health Warrior, the Chia Company, and Mamma Chia, the ingredient still hasn’t fully reached the masses.