In distribution news, HappyPop has ventured out of Southern California with a 10-store launch in Central Market locations in Texas while ketone and kava beverages have signed on with Sprouts.
Specialty Vietnamese coffee brand Nguyen Coffee Supply is heading to the mass market with a launch into 500 Target stores across the country, a move that will grow the brand’s footprint for its RTD robusta bean coffees to over 300% since the start of the year.
Functional shots brand Magic Mind will apparate into Sprouts Farmers Market stores across the country this month; Vietnamese coffee maker Nguyen Coffee Supply announced that all three of its ready-to-drink canned coffees will be included in Sprouts’ Innovation Program.
Vietnamese coffee makers Nguyen Coffee Supply and Sang both increased their respective footprints in retail, Positive Beverage brings its energy variety packs to select Costco locations, Yesly makes strides in Texas and the Midwest, and Four Sigmatic finds more distribution in Albertsons.
A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.
