Official Brand Overview
OOBA, the worldâ€™s first sparkling hibiscus beverage, is rich in the ancient healing power of hibiscusâ€”a powerhouse of antioxidants. The ruby red color of this drink is all from the hibiscus extract. OOBA is now available in six delicious flavors. The original three flavors, which are still new to the market, are Hibiscus, Hibiscus & Lime (Pure Hibiscus extract with Key Lime Essence) and Hibiscus & Orange (Pure Hibiscus Extract with Orange Essence.) The new Hibiscus & Blackberry has a sunny vine ripened blackberry flavor. The new Hibiscus & Vanilla is richly aromatic, with a creamy Madagascar vanilla essence. Hibiscus & Pineapple has the tangy, tropical flavor notes of real island-fresh fruit. All are made with 100% All Natural ingredients such a purified water, high quality hibiscus extract, pure cane sugar, and natural flavor essences. (No high fructose corn syrup, artificial flavor or color.) Hibiscus is a colorful flower commonly used to make herbal tea and drinks throughout Egypt, Asia, Africa, Mexico, the Caribbean, and Central and South America, where it has long been lauded for its health properties. Hibiscus extract contains many of the same antioxidant compounds as red wine, including flavonoids, polyphenols and anthocyanins, which have been demonstrated to prevent the oxidation of LDL or â€œbadâ€ cholesterol, and positively affect hypertension (High Blood Pressure).