The program features a national fan and broadcaster sweepstakes, a new website, limited-edition gear and co-branded AMP Energy + Twitch cans, marking the first time the iconic Twitch logo has ever been used on any non-gaming retail product.
Using the proprietary designs, depicting both globally relevant and locally significant imagery, the immersive campaign connects cola lovers around the world through a shared language that is uniquely and definably Pepsi and is brought to life in a variety of elements.
Beginning in late-April, Pepsi, Diet Pepsi and Pepsi MAX in the U.S. will feature a variety of PepsiMoji designs on 20- ounce bottles, select bottle multi-packs and fountain cups for fans to share with one another.
Each sleek single-serve, 12-ounce can contains just 10 calories and the tiniest pinch of Fair Trade Certified sugar for a smooth, crisp finish.
Mtn Dew Black Label is now available at retailers nationwide and comes in signature 16-ounce matte black cans.
Packaged in sleek and premium 12 oz. cans, 1893 is sold in stores where Pepsi products are available for a suggested retail price of $1.79.
Pepsi Spire can pour up to three flavor shots simultaneously (think: lemon, vanilla, cherry and more), with fan-favorite beverages, like Mountain Dew, Pepsi or Brisk Iced Tea.
As part of the launch, Brisk Mate is partnering with OpTic Gaming, a professional eSports organization boasting multiple championships and specializing in gaming entertainment.
This hospitality venture is set to open its doors in spring 2016, with its flagship location in New York City’s Meatpacking District.
In addition to Pure Leaf Tea House Collection, the brand is building on the popularity of its Unsweetened Iced Tea by launching two new flavors: Unsweetened Black Tea with Lemon, and Unsweetened Green Tea .
In conjunction with the release of these new flavors, Mountain Dew will build upon its “It All Starts With a Kick” campaign, launching a robust 360 degree marketing program including engaging digital and social media, broadcast and out of home advertising, merchandising and experiential activations.
PepsiCo will place several thousand units throughout the U.S. in 2016 in a variety of locations, including select healthcare, recreational, transportation, governmental, workplace and educational facilities.
It took 25 hours and eight 2-by-3-foot bags of Lipton black tea leaves to brew the 2,204 gallons of iced tea for the title.
Both cans feature his signature red glasses in the design and will be available on shelves nationwide for a limited time, beginning October 12.
