Pepsi Throwback

After a year in which Diet Coke surged past Pepsi as the third bestselling soft drink in the U.S., PepsiCo will dramatically increase the size of its marketing budget in 2012 and lay off more than 1,000 employees – included some at its Purchase, N.Y. headquarters – to partially offset the costs, according to The New York Post. While PepsiCo declined to comment on the matter, The Post cited three sources who confirmed the details of the plan.

Mountain Dew Sweepstakes Gave Four Fans a Chance to Play Call of Duty®: Modern Warfare® 3 on Massive Screen at Cowboys Stadium PURCHASE, N.Y., Dec. 8, 2011 /PRNewswire/ — As its cross-promotion with Call of Duty®: Modern Warfare® 3 enjoys unprecedented success, Mountain Dew® (DEW) rewarded one lucky fan with a once in a lifetime […]

A national rollout of its new mid-calorie soda is indeed next for Pepsi. Following what the company called a successful test launch of Pepsi Next in Iowa and Wisconsin, the cola giant plans to begin selling the beverage throughout the United States beginning in April 2012, according to the Associated Press. Pepsi Next contains 60 calories per 12 oz. can, 60 percent fewer calories and 60 percent less sugar than regular Pepsi.

Relevant in the news today include stories about the continuing and mounting pressure on PepsiCo and why consumers love innovation in oft-consumed food and beverages. Shortly after Nelson Peltz’ Trian Fund acquired 2.36 million shares of PepsiCo, The Financial Times examined the potential for the cola giant to retain outside advisors to help adjust its business and marketing strategies and defend against a corporate shake-up.

Mountain Dew® celebrates the release of Call of Duty®: Modern Warfare® 3 and Mega XP Walmart exclusive with Mega Fan Experience Giveaway PURCHASE, N.Y., Nov. 7, 2011 /PRNewswire/ — In celebration of the launch of Call of Duty®: Modern Warfare® 3, and Mega XP packaging available exclusively at Walmart, Mountain Dew® (DEW) today announced a […]

NEW YORK, Nov. 8, 2011 /PRNewswire/ — Staying true to a tradition of supporting up-and-coming artists and life being different on the mountain, Mountain Dew® announces a new partnership with the one and only Mac Miller. With his hotly anticipated debut Blue Slide Park out today, Mountain Dew is pleased to present Mac’s first headlining […]

Up To $250,000 To Be Donated To Feeding America From Every Pepsi Purchase PURCHASE, N.Y., Oct. 24, 2011 /PRNewswire/ — Pepsi has partnered with 7-Eleven, Inc.’s convenience stores nationwide to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going […]

MarketsandMarkets has projected the global sports and energy drinks market to reach $52 billion by 2016 in a new report. The report states that sales of sport and energy drinks surpassed $40 billion in 2010 and estimates that the category would grow at a compound annual growth rate of three percent each year. While North […]

Complaint Accompanied by New Report Identifying “Problematic Practices” used by Digital Food and Beverage Marketers WASHINGTON, Oct. 19, 2011 /PRNewswire-USNewswire/ — Consumer and privacy organizations filed a complaint with the Federal Trade Commission (FTC) today, calling on the agency to investigate and bring an action against PepsiCo and its subsidiary Frito-Lay for “engaging in deceptive […]

Proprietary Digital Platforms to Enhance TV Experience, Beginning with THE X FACTOR on FOX. Pepsi Sound Off Community Members to be Featured in Pepsi Creative to Air on THE X FACTOR. PURCHASE, N.Y. Oct. 19, 2011 /PRNewswire/ — Pepsi today unveiled two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will […]

Company moves from glass to Rexam 12 oz. SLEEK® cans CHICAGO, Sept. 29, 2011 /PRNewswire/ — A great tasting, healthy beverage is now available in an impressive new package. Noah’s Sparkling Spring Water has expanded – adding three new flavors – and re-launched in Rexam 12 oz. SLEEK® cans. Noah’s Sparkling Spring Water comes from […]

Partnership will accelerate agriculture development in rural China PURCHASE, N.Y., Sept. 19, 2011 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today announced that it has signed a Memorandum of Understanding with the Ministry of Agriculture of the People’s Republic of China to promote sustainable agriculture projects and accelerate the development of the Chinese countryside. As part […]

Pepsi to Give Away a Trip Each Day to Los Angeles to Attend THE X FACTOR Live Taping; Participating Consumers Also Receive Exclusive THE X FACTOR Videos via Their Mobile Devices PURCHASE, N.Y., Sept. 19, 2011 /PRNewswire/ — Pepsi, the premier partner of THE X FACTOR, announced today that it has launched a nationwide retail […]

Agreement Highlights New Opportunities for Athletes, Fans and Products PURCHASE, N.Y. and NEW YORK, Sept. 6, 2011 /PRNewswire/ — PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012. The new agreement builds on the organizations’ 28-year […]