Brand News
Jun 7, 2013Brisk Iced Tea Launches Bodega Platform To Serve As An Intersection Of Music, Art And Culture For FansBold Iced Tea Brand Teams with VICE Media and Remezcla on Lifestyle Content Partnership PURCHASE, N.Y., June 5, 2013 /PRNewswire/ — Brisk® Iced Tea today…May 29, 2013Last Updated May 29, 2013Pepsi Partners With Country Singer for Summer CampaignPURCHASE, N.Y. — Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy® nominated artist Blake Shelton to kick-off summer 2013 by inviting…May 29, 2013Last Updated May 29, 2013Gatorade, NFL and MLS Launch ‘Beat the Heat’ CampaignCHICAGO — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with…May 28, 2013Last Updated May 28, 2013Lipton Launches Summer Marketing Campaign With Mario LopezPURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton, America’s number one portfolio of teas, is partnering with tastemakers and lifestyle experts on a campaign…May 20, 2013Last Updated May 20, 2013Pepsi and Mountain Dew Announce Summer CampaignPURCHASE, N.Y. — With summertime just around the corner, Pepsi® and Mountain Dew® are excited to announce “Iconic Summer,” giving fans the chance to win a wide…May 16, 2013Last Updated May 16, 2013Manzanita Sol Introduces Campaign, Adds New FlavorsPURCHASE, N.Y. — Manzanita Sol today unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s…
May 10, 2013Last Updated Sep 9, 2015PepsiCo Tests New Flavor-Infusing Fountain DispenserFour years after the launch Coca-Cola’s Freestyle, an innovative soda fountain dispenser that allows consumers to create customized drinks, PepsiCo will begin…Apr 26, 2013Last Updated Apr 26, 2013SoBe Launches Marketing Campaign With 3D Street ArtistPURCHASE, N.Y. — SoBe invites fans to explore its latest campaign, “SoBe 3D Worlds of Flavor,” with internationally renowned 3D street artist, Tracy Lee Stum .…Apr 24, 2013Last Updated Apr 24, 2013Pure Leaf Iced Tea Unveils The ‘Perfect Pairings’ Campaign With Food Network’s Ted AllenPURCHASE, N.Y. — Pure Leaf(TM) Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s…Apr 22, 2013Last Updated Apr 22, 2013Pepsi NEXT Launches Marketing Campaign With Mustached ActorPURCHASE, N.Y. — What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola…Apr 9, 2013Baseball Legends to Participate in Pepsi MAX MLB Field of Dreams GamePURCHASE, N.Y., April 9, 2013 /PRNewswire/ — For the second year, Pepsi MAX will host the largest gathering of MLB legends at the 2013 Pepsi MAX MLB Field of…Apr 4, 2013Last Updated Apr 4, 2013Beyonce and Pepsi Announce New Advertising CampaignWHITE PLAINS, N.Y. — Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising…
Mar 22, 2013Last Updated Sep 9, 2015Pepsi Updates Packaging, GraphicsFor the first time since 1997, Pepsi will introduce a new bottle shape next month. The brand will also debut new graphics, according to Ad Age.
Mar 20, 2013Last Updated Sep 9, 2015PepsiCo, Two Largest Independent Bottlers to Swap Bottling FranchisesLooking to bolster operating efficiency and customer service at the local level, PepsiCo today announced that it will transfer several bottling franchises with…
May 10, 2013Last Updated Sep 9, 2015PepsiCo Tests New Flavor-Infusing Fountain DispenserFour years after the launch Coca-Cola’s Freestyle, an innovative soda fountain dispenser that allows consumers to create customized drinks, PepsiCo will begin…Apr 26, 2013Last Updated Apr 26, 2013SoBe Launches Marketing Campaign With 3D Street ArtistPURCHASE, N.Y. — SoBe invites fans to explore its latest campaign, “SoBe 3D Worlds of Flavor,” with internationally renowned 3D street artist, Tracy Lee Stum .…Apr 24, 2013Last Updated Apr 24, 2013Pure Leaf Iced Tea Unveils The ‘Perfect Pairings’ Campaign With Food Network’s Ted AllenPURCHASE, N.Y. — Pure Leaf(TM) Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s…Apr 22, 2013Last Updated Apr 22, 2013Pepsi NEXT Launches Marketing Campaign With Mustached ActorPURCHASE, N.Y. — What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola…Apr 9, 2013Baseball Legends to Participate in Pepsi MAX MLB Field of Dreams GamePURCHASE, N.Y., April 9, 2013 /PRNewswire/ — For the second year, Pepsi MAX will host the largest gathering of MLB legends at the 2013 Pepsi MAX MLB Field of…Apr 4, 2013Last Updated Apr 4, 2013Beyonce and Pepsi Announce New Advertising CampaignWHITE PLAINS, N.Y. — Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising…Mar 22, 2013Last Updated Sep 9, 2015Pepsi Updates Packaging, GraphicsFor the first time since 1997, Pepsi will introduce a new bottle shape next month. The brand will also debut new graphics, according to Ad Age.Mar 20, 2013Last Updated Sep 9, 2015PepsiCo, Two Largest Independent Bottlers to Swap Bottling FranchisesLooking to bolster operating efficiency and customer service at the local level, PepsiCo today announced that it will transfer several bottling franchises with…