Brand News
Aug 5, 2009Green Dew Turns “Ultraviolet”PURCHASE, N.Y. – August 5, 2009 – For the first time in the brand’s history, Mountain Dew is introducing a flavored line extension available exclusively in a…Aug 4, 2009Last Updated Sep 9, 2015PepsiCo Reaches Merger Agreements with Pepsi Bottling Group and PepsiAmericasPURCHASE, N.Y., SOMERS, N.Y. and MINNEAPOLIS, Minn. (August 4, 2009) — PepsiCo (NYSE: PEP ) today announced that it has entered into definitive merger…Jul 31, 2009Last Updated Sep 9, 2015PepsiCo replaces Burwick as CMOPURCHASE, N.Y., July 31 /PRNewswire-FirstCall/ — PepsiCo Americas Beverages (PAB) today announced a succession in marketing leadership. Jill Beraud, who served…Jun 19, 2009The Flow: Energy shots surge; new zero-cal LifewaterON TOP Huge Growth, Tiny Footprint: Energy shots are taking share and usage occasions away from energy drinks, according to analyst Bill Pecoriello. Link…Jun 17, 2009SoBe Lifewater Introduces Two New Zero-Calorie Flavors, New Marketing CampaignPURCHASE, N.Y., June 17, 2009 – PepsiCo’s SoBe Lifewater is set to slither across the country this summer, reaching millions of consumers through an array of…Jun 16, 2009PepsiCo Foundation and United Nations World Food Programme Announce Partnership to Enhance Humanitarian Relief Delivery Around the WorldPURCHASE, N.Y., June 16 /PRNewswire/ — The PepsiCo Foundation and United Nations World Food Programme (WFP), the world’s largest humanitarian agency which…May 29, 2009The Flow: Sambazon adds Capital; NY Bottle Bill StalledOn Top • Sambazon announced that it has completed its financing round with southern California-based Rustic Canyon/Fontis Partners. Link • Judge Thomas P.…May 5, 2009AMP Energy and Dale Earnhardt Jr. are “Tradin’ Paint” in the beverage aisle this spring and summerPURCHASE, N.Y. – May 5, 2009 – AMP Energy has announced the launch of Tradin’ Paint, a new limited time only Dale Earnhardt Jr. themed energy drink. The…Apr 22, 2009Last Updated Sep 9, 2015Now it’s Lipton Green Tea’s turn to sparkle!PURCHASE, N.Y. – April 22, 2009 – Today the Pepsi-Lipton Tea Partnership announced the launch of Lipton Sparkling Green Tea, marking the first-ever sparkling…Apr 14, 2009Last Updated Sep 9, 2015Propel Unveils New Enhanced ExperienceNEW YORK, April 14 /PRNewswire/ — Bringing a new wave of excitement to the enhanced water category, PepsiCo (PEP) is re-launching Propel(R), a low-calorie,…Apr 9, 2009Soccer United Marketing and PepsiCo Renew Multi-Year PartnershipNEW YORK, April 9 /PRNewswire-FirstCall/ — Soccer United Marketing, Major League Soccer’s marketing arm, and PepsiCo (NYSE: PEP) today announced a new…Apr 7, 2009PepsiCo Joins Yankees Lineup in Team’s New StadiumPURCHASE, N.Y., April 7 /PRNewswire/ — The Yankees are not only moving to a new stadium this season, they’re also refreshing their beverage lineup in a…Apr 7, 2009Sierra Mist Ruby Splash spreads liquid sunshinePURCHASE, N.Y. – April 7, 2009 – A sweet ray of sunshine is coming to the beverage aisle this spring in the form of Sierra Mist Ruby Splash, a new ruby…Apr 3, 2009Waste Management, Tropicana Launch National Recycling Initiative Along With Carton CouncilCHICAGO and HOUSTON, April 2 /PRNewswire/ — Tropicana, a division of PepsiCo and the leading producer and marketer of branded fruit juices, and Waste…