Cola Lovers From Coast to Coast Are Invited to “Drink it to Believe it” PURCHASE, N.Y., April 6, 2012 /PRNewswire/ — Today actress and star of the hit TV show Desperate Housewives Eva Longoria surprised lucky New Yorkers with a first taste of new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar than […]
Coca-Cola and PepsiCo have dropped their memberships in the American Legislative Exchange Council (ALEC), a conservative business organization that is behind the movement for national “Stand Your Ground” gun laws and other controversial measures, according to NPR. The two soda giants cut ties with ALEC after civil rights group ColorOfChange.org launched an online drive that called on Coca-Cola to cease funding ALEC and its support of “discriminatory” voter identification laws.
Limited-time package will launch exclusively at 7-Eleven in April before nationwide roll-out in May PURCHASE, N.Y., April 4, 2012 /PRNewswire/ — Brisk® Iced Tea invites fans to taste “The Force” as it unveils a limited-time one-liter bottle with the first-ever Kinect scannable Microsoft tag (M-Tag) printed on a bottle that unlocks content in an Xbox […]
CBS and 7UP Announce Partnership with “Survivor: One World” PLANO, Texas–(BUSINESS WIRE)–To celebrate its partnership with “Survivor: One World,” 7UP is giving fans a chance to win* an extraordinary adventure of their very own. As the crisp, refreshing flavors of 7UP quench contestants’ thirst in the 24th season of the Emmy-award winning reality series, fans […]
Pepsi NEXT partners with Funny or Die to develop custom consumer videos PURCHASE, NEW YORK, April 3, 2012 /PRNewswire/ — Today new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar, unveiled the world’s first “Internet Taste Test”, a digital incarnation of the product’s premise, “Drink it to Believe it.” […]
Hoping to revitalize a brand tormented by sluggish sales and angry investors, PepsiCo enlisted hip-hop artist Nicki Minaj to lead a new global marketing campaign for its flagship cola, according to a recent article in the Wall Street Journal. The endorsement deal with Minaj is one piece of PepsiCo’s estimated $600 million marketing budget in 2012, an increase of 15 to 20 percent from last year.
PURCHASE, N.Y., March 29, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP), the world’s second-largest food and beverage business, today announced that it and Tingyi (Cayman Islands) Holding Corp. (Tingyi) (0322.HK), one of the leading food and beverage companies in China, have received all necessary regulatory and shareholder approvals required to complete their transaction to create […]
PURCHASE, NY, March 13, 2012 /PRNewswire/ — Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola. “We’re on a mission to get consumers to experience the […]
The Coca-Cola Co., Inc. and PepsiCo, Inc. both said they will change the way they add caramel coloring to their flagship sodas after a study by the Center for Science in the Public Interest revealed the presence of a carcinogen in some containers. The changes were made to avoid a California law requiring products that contain known carcinogens to put a cancer warning on their labels.
Multi-faceted marketing campaign includes national TV, print and online advertising, supporting exciting new products to the Tea category. PURCHASE, N.Y., March 1, 2012 /PRNewswire/ — Lipton, the largest tea brand in the U.S., today kicks off the brand’s most comprehensive marketing initiative to-date with the announcement of an exciting partnership with Grammy Award-winning trio Lady […]
CHICAGO, Feb. 29, 2012 /PRNewswire/ — Noah’s has expanded its beverage offerings to include new oxygen-infused spring water. Available now in Rexam 12 oz. SLEEK® cans, Noah’s Oxygenated Spring Water comes from Adobe Springs in California and contains eight times the amount of oxygen in regular spring water. “We are excited to offer consumers a […]
New ad shows how far NASCAR’s most popular driver will go for the great taste of Diet Mountain Dew PURCHASE, N.Y., Feb. 23, 2012 /PRNewswire/ — Diet Mountain Dew (Diet DEW) is bringing a humorous spin to the 2012 NASCAR season with a new ad that demonstrates how far Dale Earnhardt, Jr. will go for […]
This morning, PepsiCo announced that it would be trimming 8,700 employees — 3 percent of its global workforce — as part of a cost-saving program intended to recoup $1.5 billion in projected expenditures over the next three years. News of the cuts confirmed expectations reported over the past month, and came as the company reported its fourth-quarter and full-year 2011 results.
On the heels of PepsiCo’s announcement that Diet Mountain Dew, Brisk and Starbucks RTD Beverages have each surpassed $1 billion in sales over the past year, Salman Amin, the executive VP and CMO of PepsiCo, penned an article for Forbes about the company’s core strategies in developing and marketing a billion-dollar brand.
