For the first time ever, 7UP is partnering with Insomniac to broadcast the largest multi-day music festival in North America through a new online experience called “Electric Daisy Curated.”
Pepsi® today releases the complete 11-track Pepsi Beats of the Beautiful Game album, an exclusive collection of anthemic songs by chart-topping musicians inspired by the energy and spirit of the world’s most popular game – football.
SoBe® is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign.
To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with top professional U.S. sports leagues, including the NFL, MLS, MLB and NBA for the Gatorade Beat the Heat educational campaign.
Today, Pepsi announced a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer 2014 in a big way.
Pure Leaf™ Iced Tea, a product of The Pepsi Lipton Tea Partnership, proudly announced today it is continuing its partnership with Gail Simmons, TV personality and Special Projects Director at FOOD & WINEmagazine, to support the campaign’s mission of bringing fresh fruits and vegetables to communities nationwide.
Designed to enliven the brand’s 2014 football campaign, the Pepsi “Live For Now” collection features streetwear, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers including Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT.
Senomyx, Inc., a leading company using proprietary taste science technologies to discover, develop and commercialize novel flavor ingredients for the food, beverage and flavor industries, announced today that PepsiCo, Inc. has exercised its option to extend the companies’ collaborative agreement related to Senomyx’s sweet-taste technology for an additional two years, through August 2016.
#FUTBOLNOW – Pepsi® today announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football.
Mountain Dew® today announced that it is bringing fans around the world closer to the excitement of the summer’s most eagerly awaited blockbuster, 20th Century Fox’s X-MEN: Days of Future Past, with an international, fan-focused digital program – “Unleash Your X.”
Today, New York Mets superstar Curtis Granderson and Sports Illustrated cover model and TV personality Chrissy Teigen will help Aquafina, one of the nation’s best-selling brands of bottled water, launch a campaign encouraging fans of all ages to drink more water.
PepsiCo CEO Indra Nooyi said that her company has 22 billion-dollar brands. She’s working on strengthening brands 15-22.
Lipton® Iced Tea today launched the first video in a three–part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.
Mountain Dew announced today that, for the first time, Mtn Dew Baja Blast – which was introduced 10 years ago as a “Taco Bell® Original” – will also be available for a limited time in bottles and cans.
