PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Jan. 22, 2015 — /PRNewsire/ — Lipton® Iced Tea (www.LiptonTea.com) today announced the introduction of a new line of lightly carbonated iced teas that refreshes the tea drinkers’ experience. In celebration of the launch, actress Brittany Snow and Brooklyn, N.Y.-based alternative rock band American Authors are hosting a concert in Park City, Utah, during the opening weekend of one of the nation’s premier film festivals.
“I’m beyond excited to kick-off a few surprises with Lipton this year starting with an amazing launch party featuring American Authors,” Snow said. “I’m all about embracing the feel-good, unexpected moments in life and I’m honored I get to be a part of something that represents that same sentiment.”
Refreshingly Uplifting Tea Experience
Lipton Sparkling Iced Tea is the latest innovation that highlights the essence of Lipton’s ‘Be More Tea’ brand philosophy, which encourages people to refresh their daily routines to be more uplifting. The Lipton Sparkling Iced Tea campaign will debut a TV spot in March featuring a refreshing take on a classic with the remake of the 1966 hit song, “Tiny Bubbles,” performed by American Authors. The ad will take viewers through a series of everyday scenarios that show how blending the worlds of tea and tiny bubbles can provide a refreshingly uplifting experience. Snow and American Authors will also appear in a series of digital shorts premiering in February.
“One of the best things about being in a band is that we have the chance to lift people up through our music, and we like to stand behind other efforts that embody that same spirit,” said Zac Barnett lead singer for American Authors.
The smooth, crisp iced tea line will be available in three delicious flavors: lemonade, raspberry and peach.
“We’re excited to launch our newest innovation and add a spark to everyday routines with the combination of iced tea and light, crisp tiny bubbles,” said Linda Bethea, senior director of marketing at Pepsi Lipton Partnership. “We’re thrilled to be joined by Brittany Snow and American Authors for the kick-off. Their fun, uplifting personalities will help us deliver our ‘Be More Tea’ message to Lipton fans everywhere.”
Be More Tea
Lipton encourages people to “Be More Tea,” the brand’s philosophy that inspires everyone to break out of autopilot and embrace all of life’s possibilities. In today’s 24/7 world, lives are becoming increasingly busy and everyday possibilities are often overlooked. With a Lipton tea in hand, people are introduced to experiences that inspire them to take on a renewed perspective and engage with the world around them. Tea drinkers unlock new stories, experiences, creativity and inspiration, whether it’s playtime, mealtime, travel time or any time in between.
Beginning Jan. 26, Lipton Sparkling Iced Tea will roll out nationally to all major retailers. Lipton Sparkling Iced Tea will be available in single-serve, 12-ounce sleek cans in “gilver” for a suggested retail price of $1.19 each.
About Lipton Tea
With more than 100 years of experience, Lipton is one of the world’s great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit http://www.Facebook.com/Lipton,http://www.Facebook.com/LiptonIceTea or LiptonT.com.
About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready- to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan athttp://www.unileverusa.com/sustainable-living/. Unilever employs more than 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information visit www.unileverusa.com.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, please visit www.pepsico.com.