POM Tea: Pomegranate Tea

Being a company that makes pomegranate juice, we certainly expected a lot from a flavor that appears to be close to home to POM Wonderful. Using a blend of black tea, black tea, sugar, POMx (their proprietary antioxidant extract), natural flavors, and citric acid, the product has a simple palatable flavor. There's a light touch of black tea flavor, followed by a sweet, mildly tart pomegranate flavor. The pomegranate flavor is definitely stronger than that of the tea, leaving this product skewed towards the juice end of the spectrum (we're guessing this was the intention). It's well balanced, having just the right amount of fruit flavor and sweetener to offset the naturally acidic flavor of black tea. Packaging is clean and attractive, relying heavily on the existing brand equity of the POM Wonderful logo. Overall, a very enjoyable product that delivers bold flavor in a nicely designed, minimalist package.