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Oct 8, 2026Last Updated Oct 8, 2026NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ LinesPepsiCo is broadening Poppi’s reach beyond gut health with two new functional beverage lines, “Lift” and “Chill,” as the brand looks to capture new consumption…Sep 22, 2026Marketing: Stiller’s Soda Goes Full New York with Katz’s Deli DealStiller’s Soda is leaning further into its New York roots through a new partnership with Katz’s Delicatessen, bringing the better-for-you soda brand to the…Jul 28, 2026Last Updated Jul 28, 2026Is Poppi Slowing Down? Analysts Suggest Outlook Looking ‘Less Optimistic’Tracking the falling valuation of Pepsi’s liability payments attached to a $300 million performance milestone bonus, one analyst called it “a hard piece of…Mar 9, 2026Poppi and Bubble Launch Co-branded Soda-inspired Lip SerumsAs the worlds of health and beauty continue to converge, modern soda darling Poppi has partnered with skincare brand Bubble to launch a co-branded line of Talk…Feb 19, 2026Halfday Hit with Class Action Over Gut Health ClaimsFunctional iced tea brand Halfday Tonics has been hit with a proposed class action lawsuit, taking aim at the brand’s stated “prebiotic benefits” despite…Feb 2, 2026Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl SpotsBeverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend’s Super Bowl.Dec 23, 2025Last Updated Dec 23, 2025As Sale Rumors Swirl, What’s Next for Olipop?It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but…Dec 15, 2025Poppi’s Founders Tackle Why Team, Structure and Creativity Are the Keys to SuccessAt BevNET Live Winter 2025, the husband-and-wife team sat down to go back to the beginning and discuss how they approached the various stages of growth for…Sep 26, 2025Last Updated Oct 7, 2025South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink LaunchesAs the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of…Sep 23, 2025Last Updated Sep 23, 2025Ben Stiller Launches New ‘Nostalgic’ BFY Soda Brand Stiller’sActor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.Sep 19, 2025Last Updated Sep 22, 2025New Products: Poppi Cream Soda Returns; Mingle Mocktails Is In the ‘Mood’Soda’s comeback is still in full swing this week, in the guise of Poppi’s (now permanent) revival of one of its best-selling LTOs and AriZona’s philanthropic…Jul 22, 2025Last Updated Jul 25, 2025Survey: Convenience Retailers Raise Growth Forecast As Energy Drinks SurgePositive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4%…Jul 22, 2025Last Updated Aug 8, 2025Analysis: PepsiCo’s Gut Health Play is a Gut Check for CSDsAs the alt-soda category has grown over the past decade, the success of main brands Poppi and Olipop has been largely parallel, with one slight separation: the…Jul 21, 2025Last Updated Jul 21, 2025Pepsi Announces New Prebiotic Cola Launching Online This FallMonths after acquiring poppi, PepsiCo is launching Pepsi Prebiotic Cola, a new two-SKU line featuring three grams of prebiotic fiber per 12 ounce can that is…