As the worlds of health and beauty continue to converge, modern soda darling Poppi has partnered with skincare brand Bubble to launch a co-branded line of Talk Back Lip Serums exclusively available at Walmart.
Functional iced tea brand Halfday Tonics has been hit with a proposed class action lawsuit, taking aim at the brand’s stated “prebiotic benefits” despite containing just 6 grams of fiber per 12 oz. can – which the complaint claims is not nearly enough for consumers to feel any effect.
Beverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend’s Super Bowl.
It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but the path forward contains more than a few potential options.
At BevNET Live Winter 2025, the husband-and-wife team sat down to go back to the beginning and discuss how they approached the various stages of growth for Poppi and why ensuring their team was taken care of in the acquisition process was a necessity before agreeing to a sale.
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Actor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
Soda’s comeback is still in full swing this week, in the guise of Poppi’s (now permanent) revival of one of its best-selling LTOs and AriZona’s philanthropic take on a Brooklyn classic. Plus protein cold brew from Wandering Bear, Mingle Mocktails’ new mood-boosting drinks and much more.
Positive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4% according to a Goldman Sachs survey representing around 25% of the channel.
As the alt-soda category has grown over the past decade, the success of main brands Poppi and Olipop has been largely parallel, with one slight separation: the emphasis on functionality. While Olipop has hewed closer to the core functional roots that stem from its added prebiotic ingredients, Poppi has gradually moved away from them. First, […]
Months after acquiring poppi, PepsiCo is launching Pepsi Prebiotic Cola, a new two-SKU line featuring three grams of prebiotic fiber per 12 ounce can that is set to launch on Black Friday in November.
Rising sales outside the U.S. helped offset more dips in domestic demand for PepsiCo’s snacks and beverages during Q2, the company reported on Thursday.
Bloom Nutrition has officially entered the blossoming “modern soda” category, debuting its Bloom Pop shelf-stable prebiotic soda in Walmart stores nationwide today.
Among the more broad takeaways, Keurig Dr Pepper’s (KDP) first-ever State of Beverages Trend Report provides some notable insights into how CSDs are evolving alongside consumer’s health and wellness habits.
