As Pepsi closes the deal on its $1.65 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker may be nearing another deal, this one with a class action group of consumers alleging they were misled by the drink’s gut-health claims.
PepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen functional soda set.
PepsiCo is close to acquiring prebiotic soda brand Poppi in a deal valued at over $1.5 billion, according to a report published in Bloomberg this morning, citing sources with knowledge of the matter.
Poppi is facing its second class action this year taking aim at its purported nutrition credentials, as a lawsuit filed this week in California alleges the prebiotic soda brand’s sugar content more than offsets any gut health benefits.
In recent marketing news: Culture Pop and Poppi seek to change consumers’ negative perceptions around soda with new campaigns; Monster Energy returns as a league sponsor for BIG3 Basketball; and GURU teams up with The Amazing Race Canada.
Prebiotic soda producer Poppi has closed a $25 million Series B funding round backed by existing investor CAVU Venture Partners, the company announced today. The new financing arrives as Poppi reports 148% year-over-year growth amid a significant retail expansion.
In the race for dominance in the emerging functional soda category, gut health focused brands have had to walk a fine line between being a wellness drink – with all the baggage that designation brings for mainstream consumers – and being a fun and lively soda pop.
Prebiotic soda brand Poppi announced today it has named former Talking Rain chief executive Chris Hall as CEO, effective the first week of May. Hall comes to the Texas-based startup brand just weeks after concluding a 15-year run across various roles at Talking Rain.
Prebiotic soda maker Poppi announced today that it has raised $13.5 million in a funding round backed by existing investor CAVU Ventures and a roster of celebrities from across the music, film and professional sports industries.
As they respectively plot the future of the rapidly growing ‘prebiotic soda’ segment, a pair of function-forward, better-for-you soft drink brands are looking to the past for inspiration.
Hawaiian tea brand Shaka Tea is expanding its presence on both coasts this month through partnerships with key regional distributors, including Nestlé Waters’ ReadyRefresh service in California; Pillars Drinkable Greek Yogurt is going nationwide with Whole Foods, a move that marks the Massachusetts-based brand’s first expansion into the West Coast.
For the beverage industry, and frankly all of society, 2020 was a year of upheaval. Even as we say goodbye and good riddance, there’s plenty to look back on. As is tradition at BevNET, we present you with our Top 10 Most Read Stories of the year.
A slate of low calorie, functional products bearing the hallmarks of classic sodas has begun hitting the shelves nationwide. Generally focused on promoting gut health through the addition of pre- and probiotics, these products are still young and not wholly proven, but strong sales momentum and institutional interest suggest they may have the potential to become a viable new subcategory.
Poppi, the leading prebiotic soda brand, announced today its latest distribution partnerships with Big Geyser in New York and Classic Beverage in Southern California.
