Summer seasonal flavors are on showcase in this week’s new product gallery, with limited-time sips from the likes of Zoa, Bubly, Wynk and others — but also permanent additions to rosters from HOP WTR, Poppi and Zico.
Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.
There’s a good reason why classics never go out of style, as proven again in this week’s reviews, highlighted by updated takes on familiar favorite flavors from Poppi, Recess and Lapo’s.
Sports nutrition brand Don’t Quit announced today the forthcoming launch of a four-SKU line of Protein Soda in July as well as the closing of a $15 million funding round led by Solyco Capital.
The weather is warming up and innovation is heating up. This week’s new products feature a bevy of coffee innovations from Bones, Pop & Bottle, Community Coffee and Trade, as well as citrus soda launches from Mountain Dew and Poppi, and an All-Star collaboration between ITO EN and L.A. Dodgers phenom Shohei Ohtani.
As Pepsi closes the deal on its $1.65 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker may be nearing another deal, this one with a class action group of consumers alleging they were misled by the drink’s gut-health claims.
PepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen functional soda set.
PepsiCo is close to acquiring prebiotic soda brand Poppi in a deal valued at over $1.5 billion, according to a report published in Bloomberg this morning, citing sources with knowledge of the matter.
Poppi is facing its second class action this year taking aim at its purported nutrition credentials, as a lawsuit filed this week in California alleges the prebiotic soda brand’s sugar content more than offsets any gut health benefits.
In recent marketing news: Culture Pop and Poppi seek to change consumers’ negative perceptions around soda with new campaigns; Monster Energy returns as a league sponsor for BIG3 Basketball; and GURU teams up with The Amazing Race Canada.
Prebiotic soda producer Poppi has closed a $25 million Series B funding round backed by existing investor CAVU Venture Partners, the company announced today. The new financing arrives as Poppi reports 148% year-over-year growth amid a significant retail expansion.
In the race for dominance in the emerging functional soda category, gut health focused brands have had to walk a fine line between being a wellness drink – with all the baggage that designation brings for mainstream consumers – and being a fun and lively soda pop.
Prebiotic soda brand Poppi announced today it has named former Talking Rain chief executive Chris Hall as CEO, effective the first week of May. Hall comes to the Texas-based startup brand just weeks after concluding a 15-year run across various roles at Talking Rain.
Prebiotic soda maker Poppi announced today that it has raised $13.5 million in a funding round backed by existing investor CAVU Ventures and a roster of celebrities from across the music, film and professional sports industries.
