Brand News
Jul 17, 2025Last Updated Jul 17, 2025Pepsi: Formulation, Infrastructure Changes Afoot After Q2 Volume DropRising sales outside the U.S. helped offset more dips in domestic demand for PepsiCo’s snacks and beverages during Q2, the company reported on Thursday.
Jul 1, 2025Last Updated Jul 1, 2025Inside Bloom Nutrition’s Strategic Entry into Walmart’s Modern Soda SetBloom Nutrition has officially entered the blossoming “modern soda” category, debuting its Bloom Pop shelf-stable prebiotic soda in Walmart stores nationwide…
Jun 20, 2025Last Updated Jun 20, 2025Gen Z Is Thirsty For Soda & Innovation, Says Keurig Dr Pepper Trend ReportAmong the more broad takeaways, Keurig Dr Pepper’s (KDP) first-ever State of Beverages Trend Report provides some notable insights into how CSDs are evolving…
May 23, 2025Last Updated May 23, 2025New Products: Poppi Gets Punchy, Zico Goes Pure, JuneShine Finds FiberSummer seasonal flavors are on showcase in this week’s new product gallery, with limited-time sips from the likes of Zoa, Bubly, Wynk and others — but also…
May 1, 2025Last Updated May 9, 2025Beverage Investment Warmup on Tap for 2025, Investors SayBrand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate…
May 1, 2025Last Updated May 1, 2025Reviews: Poppi, Recess, Lapo’s Take On Classic FlavorsThere’s a good reason why classics never go out of style, as proven again in this week’s reviews, highlighted by updated takes on familiar favorite flavors…
Apr 29, 2025Last Updated May 16, 2025Strong Soda: Don’t Quit Launching Protein CSD This SummerSports nutrition brand Don’t Quit announced today the forthcoming launch of a four-SKU line of Protein Soda in July as well as the closing of a $15 million…
Apr 11, 2025Last Updated Apr 15, 2025New Products: ITO EN Gets with Ohtani and Poppi’s Alpine ExtensionThe weather is warming up and innovation is heating up. This week’s new products feature a bevy of coffee innovations from Bones, Pop & Bottle, Community…
Mar 19, 2025Last Updated Mar 19, 2025Poppi Reaches $8.9M Settlement Over Gut Health ClaimsAs Pepsi closes the deal on its $1.65 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker may be nearing another deal, this one with a…Mar 17, 2025Last Updated Mar 17, 2025PepsiCo to Acquire Poppi in $1.95B DealPepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen…Mar 14, 2025Last Updated Mar 14, 2025Report: Pepsi Closing In on Poppi AcquisitionPepsiCo is close to acquiring prebiotic soda brand Poppi in a deal valued at over $1.5 billion, according to a report published in Bloomberg this morning,…Sep 26, 2024Poppi Faces Fresh Class Action Against Health ClaimsPoppi is facing its second class action this year taking aim at its purported nutrition credentials, as a lawsuit filed this week in California alleges the…
Jul 7, 2023Last Updated Jul 6, 2023Marketing: Probiotic Sodas Reshape the Soda Narrative; Monster Returns as BIG3 SponsorIn recent marketing news: Culture Pop and Poppi seek to change consumers’ negative perceptions around soda with new campaigns; Monster Energy returns as a…
Dec 13, 2022Poppi Closes CAVU-Led $25M Series B RoundPrebiotic soda producer Poppi has closed a $25 million Series B funding round backed by existing investor CAVU Venture Partners, the company announced today.…