Brand News
Jul 14, 2022Last Updated Jul 15, 2022Gut Feelings: Prebiotic Soda Brands Split Messaging on Science and FlavorIn the race for dominance in the emerging functional soda category, gut health focused brands have had to walk a fine line between being a wellness drink –…
Apr 21, 2022Poppi Names Chris Hall as CEOPrebiotic soda brand Poppi announced today it has named former Talking Rain chief executive Chris Hall as CEO, effective the first week of May. Hall comes to…
Aug 30, 2021Last Updated Aug 31, 2021New Funding, Viral Videos Fuel Growth for PoppiPrebiotic soda maker Poppi announced today that it has raised $13.5 million in a funding round backed by existing investor CAVU Ventures and a roster of…
Apr 21, 2021Last Updated Apr 21, 2021Back to the Future: Poppi, Olipop Debut Retro Takes on Next-Gen SodaAs they respectively plot the future of the rapidly growing ‘prebiotic soda’ segment, a pair of function-forward, better-for-you soft drink brands are looking…
Jan 12, 2021Last Updated Jan 12, 2021Distribution Roundup: Shaka Tea Makes Bicoastal Moves, Pillars Goes NationwideHawaiian tea brand Shaka Tea is expanding its presence on both coasts this month through partnerships with key regional distributors, including Nestlé Waters’…
Dec 31, 2020The Top 10 Most Read BevNET Stories of 2020For the beverage industry, and frankly all of society, 2020 was a year of upheaval. Even as we say goodbye and good riddance, there’s plenty to look back on.…
Oct 15, 2020Last Updated Oct 16, 2020Something New Under the Cap: Functional ‘Pops’ Take on SodaA slate of low calorie, functional products bearing the hallmarks of classic sodas has begun hitting the shelves nationwide. Generally focused on promoting gut…Oct 5, 2020Poppi Prebiotic Soda Announces Distribution ExpansionPoppi, the leading prebiotic soda brand, announced today its latest distribution partnerships with Big Geyser in New York and Classic Beverage in Southern…Jun 17, 2020Last Updated Jun 18, 2020Poppi Prebiotic Soda Announces Natural Channel Retail ExpansionPoppi, a leading prebiotic soda brand celebrated for its delicious taste and functional health properties, has announced its latest retail expansion in the…
Jan 10, 2020People Moves: High Brew Coffee CMO Announces ExitAfter four years at cold brew maker High Brew Coffee, CMO Mari Lee has announced her exit from the company, effective January 15. Lee joined High Brew in 2015…
Jan 2, 2020Last Updated Jan 2, 2020Mother Beverage Rebrands as PoppiBy the airing of its appearance on reality TV show Shark Tank in December 2018, Mother Beverage was already considering a possible rebrand. Now, with…