Brand News
Sep 9, 2026Last Updated Sep 10, 2026Distribution: The Zero Co. Starts ShippingAtlanta-based NA bottle shop The Zero Co. is opening up its business nationwide, now offering shipping across the contiguous U.S. market. Consumers can…
Sep 9, 2026Protein2o Enlists Ex-Congo Brands Exec to Help Brand ‘Dream Bigger’Amidst a protein beverage boom, clear protein drink maker Protein2o is preparing to accelerate growth with new investment and executive leadership.
Apr 2, 2026Protein2o Aims for ‘Elite’ Consumer Set with P2X Advanced Hydration LaunchAs clear protein has opened the doors of possibility for functional beverage innovation, category-blurring brand Protein2o believes it was ahead of its time.…
Aug 29, 2025Protein2o Names Chris Pruneda CEO, Finalizing $5M RaiseNow touting over $60 million in annual retail dollar sales, “clear protein hydration” producer Protein2o has welcomed in Chris Pruneda as the company’s new…
Apr 7, 2025Last Updated Apr 11, 2025Distribution: Protein2o, Just Ice Tea and GORGIE Land In Target; Ketone-IQ Goes Chainwide with H-E-BOn the heels of its rebrand and reformulation earlier this year, Protein2o is rolling out to 1,400 Target stores nationwide. The mass retail chain will carry…
Jan 20, 2025Protein2O Seeks ‘Multi-Hyphenate’ Status with Brand RefreshFunctional beverage brand Protein2O is getting a fresh new look next month as it prepares to roll out a rebrand and reformulation across its product lines. The…
Jan 28, 2021Last Updated Jan 29, 2021Whey Out: Dairy-Based Brands Seek Plant-Powered ExpansionAs consumers continue to embrace plant-based diets, the protein drink category is no exception to the growing trend towards vegan products. But as plant-based…
Mar 5, 2020Last Updated Mar 5, 2020News Briefs: Vive Expands Functional Family; Protein2o, teaRIOT Go Plant-BasedIn the next edition in a series of news briefs, we catch up with Vive Organic to discuss a pair of new additions to its line of functional cold-pressed juice…Feb 3, 2020Last Updated Feb 3, 2020Protein2o Announces Three New Additions to TeamProtein2o has welcomed three vital additions to continue the fast-paced growth of America’s #1 protein water.May 13, 2019Protein2o Expands Retail PresenceSeizing on Americans’ love affair with protein and energy, Protein2o has logged impressive retail growth to grow the country’s number-one protein water brand.…
Jan 30, 2019Last Updated Feb 11, 2019Protein2o Introduces Energy Line ExtensionProtein2o Plus Energy contains 125 mg of natural caffeine from green coffee beans and 15 g of whey protein per 16.9 oz. PET bottle and is available in…