Aug. 19 – CBS announced today an exciting new entertainment marketing breakthrough… the first-ever use of video in a print advertisement. The revolutionary VIP (Video-in-Print) technology, to be packaged in a print ad spread in the Fall TV preview issue of Entertainment Weekly, is the centerpiece of an exclusive partnership between CBS and PepsiCo’s Pepsi […]
PURCHASE, N.Y., Aug. 12 /PRNewswire-FirstCall/ — PepsiCo, Inc. (NYSE: PEP) announced today it has agreed to acquire Amacoco Nordeste Ltda. and Amacoco Sudeste Ltda. (Amacoco), Brazil’s largest coconut water company. The agreement is the most recent step in PepsiCo’s strategic transformation of its beverage portfolio and marks the company’s entry into the fast-growing market for […]
PURCHASE, N.Y., Aug. 6 /PRNewswire/ — Despite mixed economic signals and other tough issues facing the country, most Americans are optimistic. According to the second survey issued on behalf of the Pepsi Optimism Project (POP), Americans are more optimistic now than in 2008 about their: -Relationships with family and friends (91% vs. 81%); -Overall well-being […]
PURCHASE, N.Y. – August 5, 2009 – For the first time in the brand’s history, Mountain Dew is introducing a flavored line extension available exclusively in a diet version. Diet Mountain Dew UltraViolet, on store shelves for a limited time beginning next week, combines the light citrus flavor of Diet Mountain Dew with a refreshing […]
PURCHASE, N.Y., SOMERS, N.Y. and MINNEAPOLIS, Minn. (August 4, 2009) — PepsiCo (NYSE: PEP ) today announced that it has entered into definitive merger agreements with The Pepsi Bottling Group, Inc. (NYSE: PBG ) and PepsiAmericas, Inc. (NYSE: PAS ) under which PepsiCo will acquire all of the outstanding shares of common stock it does […]
PURCHASE, N.Y., July 31 /PRNewswire-FirstCall/ — PepsiCo Americas Beverages (PAB) today announced a succession in marketing leadership. Jill Beraud, who served most recently as global chief marketing officer for PepsiCo, was named PAB CMO and president-joint ventures. She succeeds Dave Burwick, chief marketing officer for PAB’s North America Beverages Division, who confirmed his decision to […]
ON TOP Huge Growth, Tiny Footprint: Energy shots are taking share and usage occasions away from energy drinks, according to analyst Bill Pecoriello. Link Diageo announced has purchased mixer brand Stirrings, LLC. Link Twitter: Follow @BevNETcom for new product photos, gossip and additional news. PepsiCo introduced two new zero-calorie flavors of SoBe Lifewater and a […]
PURCHASE, N.Y., June 17, 2009 – PepsiCo’s SoBe Lifewater is set to slither across the country this summer, reaching millions of consumers through an array of bold product and marketing initiatives to further accentuate the hottest brand in the enhanced water category. Riding the wave of its new zero calorie product line and the introduction […]
PURCHASE, N.Y., June 16 /PRNewswire/ — The PepsiCo Foundation and United Nations World Food Programme (WFP), the world’s largest humanitarian agency which fights hunger worldwide, today announced a strategic partnership aimed at enhancing the ability of WFP to deliver food and relief to the most vulnerable communities around the globe. The PepsiCo Foundation has committed […]
On Top • Sambazon announced that it has completed its financing round with southern California-based Rustic Canyon/Fontis Partners. Link • Judge Thomas P. Griesa granted the IBWA, Nestle Waters North America, and Polar Beverages a preliminary injunction, stopping New York State’s recently enacted Bottle Bill Expansion law from commencing on June 1. Link • New […]
PURCHASE, N.Y. – May 5, 2009 – AMP Energy has announced the launch of Tradin’ Paint, a new limited time only Dale Earnhardt Jr. themed energy drink. The beverage is a collision of three flavors: Orange, Lime and Berry, with all the energy ingredients and great taste that consumers expect from AMP. “Dale Jr. was […]
PURCHASE, N.Y. – April 22, 2009 – Today the Pepsi-Lipton Tea Partnership announced the launch of Lipton Sparkling Green Tea, marking the first-ever sparkling beverage from the Lipton trademark. A blend of delicious fruit flavors, green tea and lightly sparkling water, Lipton Sparkling is a refreshing complement to a healthy lifestyle. Pure and simple, Lipton […]
NEW YORK, April 14 /PRNewswire/ — Bringing a new wave of excitement to the enhanced water category, PepsiCo (PEP) is re-launching Propel(R), a low-calorie, nutrient enhanced water beverage designed to help hydrate and nourish the body’s momentum. With just 10 calories per serving(1), Propel is available in a variety of great-tasting flavors and most contain […]
NEW YORK, April 9 /PRNewswire-FirstCall/ — Soccer United Marketing, Major League Soccer’s marketing arm, and PepsiCo (NYSE: PEP) today announced a new multi-year partnership. The agreement renews PepsiCo’s status with Major League Soccer, U.S. Soccer Federation and SuperLiga, an annual tournament in the United States pitting MLS teams versus Mexican First Division clubs. PepsiCo has […]
