The San Francisco-based organic beverage company announced a new four-SKU line of fruit flavored sparkling waters as the latest addition to its product family, which also includes coconut water, juice and RTD iced tea.
Organic beverage maker Purity Organic is looking to fill two key positions in its executive ranks following the recent departures of its president, Dave Minnick, and vice president of operations Andrew Guard. Bob Nakasone, a managing director with First Beverage Ventures, a stakeholder in Purity Organic, has taken the reins of the company on an interim basis.
In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.
As natural and organic beverages continue to gain traction among greater numbers of mainstream consumers, Purity Organic has over the past year positioned itself to take advantage of that momentum through a path carved by innovation.
Having helped grow brands like Vitaminwater, Honest Tea and Zico – and before that products like Nantucket Nectars, among others — Big Geyser has deservedly earned a reputation as one of the best distribution partners for emerging brands in New York City. The company has also leveraged its skill at growing new products into a brand development laboratory, or sorts, for Coca-Cola’s emerging brands group, giving test runs in the city to products like Illy Issimo.
Founded in 2006, Purity Organic Juices has quietly carved a successful niche in the premium juice category, achieving a 30 percent growth in revenues in each of the last three years. However, with the July announcement that First Beverage Group had made “a significant investment for a significant part of the company,” the company appears poised to make the leap from a boutique brand to a mainstream player.
MANCHESTER, Mich., December 9, 2009 – Amcor PET Packaging, the world’s leading producer of PET packaging, has unveiled a new patented hot-fill bottle technology that significantly reduces weight and cost while offering better performance than competitive hot-fill alternatives. Amcor’s active hinge technology is used for the first time in a 16-oz PET container for Purity […]
