Marketing: Sprite Celebrates Hip Hop History

Sprite is teaming up with Genius, the online music and lyrics annotation platform, to launch “The Living Tracklist,” a campaign which “reimagines” some of the most iconic hip hop songs in history as “a living, evolving canon shaped by culture, conversation and community,” according to the company.

Rambler Sparkling Water Names Terrence Fagan President

Rambler Sparkling Water, the first and only sparkling water that is Texas limestone filtered announced today that Terrence (Terry) Fagan has been named company president effective immediately. Fagan is an experienced brand manager with 11 years of sales and 5 years of collaborative marketing leadership roles within the competitive CPG beverage industry.