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Official Brand Overview

Red Bull is an energy drink brand created by Austrian company Red Bull GmbH, marketed under the tagline "Red Bull gives you wiiings." Its U.S. lineup includes the original Red Bull Energy Drink along with Sugarfree, Zero and the flavored Editions range. The company is also known for its extensive involvement in sports, athletes, music and events, including Formula 1's Oracle Red Bull Racing. The limited-edition "Wings Cup" cans were released in connection with the Red Bull Wings Cup, an open EA SPORTS FC 27 tournament, and carry codes redeemable for in-game rewards.

Current Product Lineup