Brand News
Jan 23, 2026Last Updated Jan 23, 2026New Products: Joyburst’s Upcoming Creatine Soda And Twinings Sparkling RTD TeaThis week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and…
Jan 20, 2026Last Updated Jan 23, 2026Red Bull Revamps Roster, Adds Pascal Siakam Limited ReleaseRed Bull has added recent seasonal varieties to its permanent lineup and launched a new LTO can with its NBA athlete Pascal Siakam.
Nov 7, 2025Last Updated Nov 7, 2025New Products: Gorgie Taps Cranberry For The Holidays, Mockly’s New PackagingCranberry is the holiday flavor popping up in seasonal varieties from drink makers like Gorgie, Halfday, Unwell and Cann.
Oct 31, 2025New Products: Monster, Red Bull Fuel Holiday Shopping With Seasonal OptionsNew products from Liquid I.V., V8, Monster Energy and Red Bull fuel holiday shopping with new seasonal flavor varieties.
Jul 24, 2025Last Updated Jul 25, 2025Non-Alc Beverage Volume Falls, But Sales Growth Still PositiveHigher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday,…
Jul 22, 2025Last Updated Jul 25, 2025Survey: Convenience Retailers Raise Growth Forecast As Energy Drinks SurgePositive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4%…
Jul 21, 2025Last Updated Aug 1, 2025No Cap Closes $3M Round to Fuel Supply Chain, Marketing GrowthAfter pulling off its first activation at the X Games last month, zero-sugar soda No Cap is putting more fuel in the tank for the second-half of 2025 with $3…
May 29, 2025Last Updated May 30, 2025Celsius Offers Alani Update: $50M In Synergies, Bigger Role for Protein?Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.
Mar 14, 2025Last Updated Mar 14, 2025New Products: Equator Coffees Does Multi-Serve, Red Bull Celebrates SpringIn this week’s new products gallery, Equator Coffee unveils its first multi-serve offerings, Red Bull launches its first U.S. Spring Edition and Hoplark pays…
Mar 9, 2021Nielsen: Monster Outpaces Energy CategorySales of Monster Energy outpaced the overall energy drink category in the two-week period ending February 27, according to an analysis of Nielsen data by…
Jul 15, 2020Last Updated Jul 16, 2020Top Red Bull NA Execs Out In Social Justice ControversyAn internal battle over whether to publicly support the Black Lives Matter movement at Red Bull has led to the exit of two of the energy drink maker’s top…Nov 7, 2019Red Bull Relaunches Winter Edition Plum TwistRed Bull announces the relaunch of the Winter Edition Plum Twist, offering the wings of Red Bull with the smooth taste of plum and cinnamon.Aug 8, 2019Last Updated Aug 8, 2019Red Bull Launches Limited Edition New York Red Bulls CanHave you ever wished you could spend a day with players on your favorite Major League Soccer Team, the New York Red Bulls? In celebration of the launch of this…Jul 15, 2019Red Bull Launches Second Limited Edition Kris Bryant CanIn celebration of the release of the second limited edition Red Bull Energy Drink Kris Bryant can, Red Bull hosted an official batting practice at the Chicago…