Sanzo

This week’s new product gallery is filled with powdered supplements, new flavor launches for insurgent beverage brands and a nod to warm weather with lemonade mixers.

Asian-inspired sparkling water brand Sanzo has opened a new investment round that has already raised $5 million of the desired $8 million as the brand expands its distribution into new regions throughout the U.S.

A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.

Asian-inspired sparkling water brand Sanzo has partnered with former NBA star Jeremy Lin for a new LTO flavor launch – Asian Pear – which is rolling out in retail and online this month. The launch is timed to celebrate the 10 year anniversary of “Linsanity.”

On Monday, the company announced the closing of a $10 million Series A funding round led by CircleUp Growth Partners, and with participation from Convivialite Ventures, Semillero Partners, Gold House Ventures, Kaya Ventures, and former Coca-Cola Company chief growth officer Francisco Crespo.

Sanzo, the New York-based maker of a line of Asian-inspired sparkling waters, announced today that it has raised $1.3 million in a funding round poised to help the brand expand its retail footprint. The round includes investments from Away co-founder Jen Rubio, Adobe Creative Cloud CPO and EVP Scott Belsky and Boba Guys co-founders Andrew Chau and Bin Chen.

Functional beverage company Iris Nova has announced the first four beverage brands to be featured on the company’s “c-commerce” platform, which allows customers to order via text message and receive product within two days. The company has also taken an equity stake in each of the brands.