AUMA is a line of lightly carbonated Taiwanese teas made with real fruit juice. Available in Apple Sparkling Oolong Tea and Lychee Sparkling Black Tea, the line offers restrained sweetness, balanced fruit character and a credible tea-forward experience, although the packaging could communicate the proposition a bit more clearly for U.S. consumers.
Things that stand out:
- Apple Sparkling Oolong Tea is the stronger of the two SKUs, pairing a subtle apple note with the softer, aromatic character of oolong. At 35 calories and 6 grams of sugar per 8-ounce can, it avoids the heavy sweetness often associated with apple-flavored beverages.
- Lychee Sparkling Black Tea offers a drier, more tannic profile, with the black tea taking precedence over the fruit. Its 20 calories and 5 grams of sugar per can support the product’s light and restrained positioning.
- Both flavors have a simple ingredient list and a balanced approach to tea, fruit and carbonation. The liquid feels timely as sparkling tea continues to gain visibility as an alternative to soda and flavored sparkling water.
- The slim 8-ounce cans have a distinctive heritage-inspired look, with Taiwanese characters, muted color palettes and vertical AUMA branding. It feels authentic and has reasonable shelf presence.
Things to consider:
- The fruit variety and tea type feel visually disconnected on the front panel. Bringing these elements closer together would make each flavor easier to understand at a glance.
- The packaging could do a better job prominently communicating some of the key selling points for U.S. consumers: things like real juice, low sugar, low calories or the simple ingredient list.
- The lychee flavor could use slightly more fruit definition to better balance the tannins of the black tea. As presented, it may feel somewhat austere for consumers expecting a more recognizable lychee profile.
- The samples appeared to be over-carbonated and created some excessive foaming when opened.
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