Deal includes non-alcoholic beverages, salty snacks and sports fuel PURCHASE, N.Y. and PITTSBURGH, July 23, 2012 /PRNewswire/ — PepsiCo, Inc. today announced a multi-year relationship with the Pittsburgh Steelers to be the franchise’s exclusive non-alcoholic beverage, salty snacks and sports fuel provider. The deal marks the Steelers first partnership with PepsiCo’s expanded portfolio, which includes iconic […]
Despite weaker sales for the mid-calorie soda, PepsiCo has launched two limited-edition flavors for Pepsi NEXT. Pepsi debuted Pepsi NEXT Cherry Vanilla and Pepsi NEXT Paradise Mango earlier this week, and each will be available nationwide through September 8.
PURCHASE, N.Y., July 18, 2012 /PRNewswire/ — Mountain Dew® today announced that its partnership with Warner Bros.’ and Legendary Pictures’ summer blockbuster “The Dark Knight Rises,” which opens in theaters on July 20, is extending beyond the United States with activations to engage DEW and Dark Knight fans in nearly 20 countries across the Americas, […]
Promotion gives fans chance to win prizes while raising up to $75,000 for the Dollar General Literacy Foundation PLANO, Texas, July 17, 2012 /PRNewswire/ — PepsiCo, global food and beverage maker, is teaming up with award-winning country music star Brad Paisley and Dollar General to support literacy in the United States. The parties recently kicked-off […]
Looking for a unique edge in a weakening soft drink market, PepsiCo Inc. plans to launch a new malt-flavored version of Mountain Dew later this summer, according to Reuters. PepsiCo will initially test Mountain Dew Johnson City Gold at Kroger and 7-Eleven stores in select cities in the Midwest as well as Denver, Colo. and Charlotte, N.C. beginning in late August.
Fans Enter Facebook Sweepstakes for Chance to Attend All-Star Game Festivities PURCHASE, N.Y., June, 19, 2012 /PRNewswire/ — Aquafina, the official bottled water of Major League Baseball (MLB), is launching a national sweepstakes to send one grand prize winner to the 2012 MLB All-Star Game. Between now and June 26, 2012, fans can enter for […]
PURCHASE, N.Y., June 18, 2012 /PRNewswire via COMTEX/ — PepsiCo, Inc. today announced that Larry Thompson has rejoined the company as Executive Vice President, Government Affairs, General Counsel and Corporate Secretary, effective July 30. Thompson will succeed Maura Abeln Smith, who chose to leave the company to pursue other opportunities.
Prove You’re the Most Devoted DEW and Dark Knight Fan for a Chance to Attend “The Dark Knight Rises” Premiere in New York City PURCHASE, N.Y., June 18, 2012 /PRNewswire/ — For super fans eagerly awaiting a taste of Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises,” the wait is over. Today, Mountain Dew® launched the […]
PURCHASE, N.Y., June 15, 2012 /PRNewswire/ — Mountain Dew® and Dale Earnhardt Jr. brought “The Dark Knight Rises” to Brooklyn, Michigan for a few laps on Thursday, June 14. Earnhardt, who will be driving a special No. 88 Diet Mountain Dew/“The Dark Knight Rises”-inspiredChevrolet in Sunday’s race, tested at the two-mile track before going alongside […]
Hip Hop Hall Upfront Preps $100M in Official Sponsorships From Brands, Advertisers, and Record Labels for Naming Rights, Marquee, Floors, Exhibits, Bar and Live Entertainment Stages NEW YORK, Jun 18, 2012 (GlobeNewswire via COMTEX) — The Hip Hop Hall of Fame Museum and Entertainment Complex that is set to open in Midtown Manhattan is poised […]
New Role to Strengthen Global Brand Building PURCHASE, N.Y., June 8, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today announced that Mauro Porcini will join the company in the newly created role of Chief Design Officer. Porcini, who formerly held the same role at 3M, will be responsible for infusing design thinking into PepsiCo’s organization […]
Program Invites and Inspires Consumers to Share Their NOW Moments For A Chance to Be Seen and Win One-of-A-Kind Event Experiences PURCHASE, N.Y., June 6, 2012 /PRNewswire/ — Pepsi and Viacom today announced the “Live for Now” summer partnership. The program, which will be run by Viacom, invites and inspires consumers to share photos of […]
Unique Collaboration Will Bring Consumers Closer to the Music & Artists They Care About PURCHASE, N.Y., May 30, 2012 /PRNewswire/ — Pepsi and Twitter today announced “Live for Now Music,” a global music partnership that will bring people closer to the artists they care about and help them easily discover new music, all through Twitter. […]
No. 88 Debuts DEW, The Dark Knight Rises Paint Scheme Designed by Earnhardt, Chosen by Fans PURCHASE, N.Y., May 26, 2012 /PRNewswire/ — Dale Earnhardt Jr.’s popular No. 88 Chevrolet went “dark” today thanks to fans of The Dark Knight Rises and Mountain Dew® (DEW). Following a week and a half of voting at DEWCrew.com, Earnhardt revealed which “Dark […]
