Sneaky Pete's: Peach

Sneaky Pete’s oat bran-enhanced Peach Perfection is a 40 calorie beverage that, much like the mango, has a pleasant fruit flavor on top of a base of what, we think, is the flavor of the oat bran concentrate. It’s a nice tasting product that also shows off how well a reduced-calorie blend of sweeteners (in this case cane juice, erythritol and stevia) can deliver natural taste without much in the way of aftertaste. All in all, it’s a very pleasing product to drink. Plus, you’ve got the nutritional benefits of 3g of oat fiber. Sneaky Pete’s comes packaged in a fully wrapped 12 oz. PET bottle. The company has revised the imagery to have a more “natural” and healthy look to the product. Gone is the Sneaky Pete character and in its place are new fruit images, a cleaner background, and a more direct callout to the oat component in the beverages. We think the revised branding does a much better job of communicating what this product is all about. Overall, a definite step in the right direction for this product.