Famous for building SoBe and selling it to Pepsi for close to $400M, Bello is one of two or three potential strategic additions to the board that Reed is hoping will help him hold off a new slate of directors: activist investors met with the ginger brew and root beer maker on Monday, he said, discussing their own slate of board members.
SoBe Returns to Its South Beach Roots for the Third Annual Skinsuit Spread; Introduces Its Newest SoBe Lifewater Infusion – Coconut Water PURCHASE, N.Y., January 4, 2012 /PRNewswire/ — Great things come in threes – particularly when it comes to the third SoBe® skinsuit and three new SoBe Lifewater® with Coconut Water flavors. This year, SoBe […]
PURCHASE, NY, May 25, 2011 /PRNewswire/ — SoBe® gets it. Life is more exciting — and more fun — when you try new things, whether it’s a new flavor (Yumberry Pomegranate anyone?) or a new experience (let’s say, milking a fake cow). Today, SoBe and a team of adventure-seeking celebrities are making it possible for […]
@@img1Las Vegas, NV – (November 2005) – SoBe Beverages celebrated its tenth anniversary by unveiling dramatic new graphics for the beverage company’s entire 20 oz. product line at the National Association of Convenience Store trade show in Las Vegas this week. The new label designs underscore SoBe’s cutting-edge marketing approach. According to SoBe Brand Marketing […]
NORWALK, Conn., — To help SoBe fans make smart beverages choices, the beverage company recently announced several new flavors will be added to SoBe’s guilt-free diet SoBe Lean line. The sugar-free, low- calorie beverage lineup will now feature Lean Energy and Lean Mango Melon in addition to the existing Lean Green Tea, Lean Peach Tea […]
