Brand News
Aug 13, 2015Last Updated Aug 13, 2015The Coca-Cola Company Names James Quincey President and Chief Operating OfficerQuincey, 50, is a 19-year veteran of Coca-Cola and since 2013 served as President of The Coca-Cola Company’s Europe Group, which comprises 38 countries,…
Aug 10, 2015Coca-Cola Foundation Awards $26.2 Million in First Half of 2015During the first half of 2015, the Foundation awarded $2.3 million to support women’s empowerment initiatives, $9.3 million to support water and environmental…
Aug 4, 2015Mello Yello Partners with Realtree for Limited-Edition Camo Cans and BottlesThe limited edition packaging will be available in retail outlets nationwide through December.
Jul 28, 2015Coca-Cola Releases 2014/2015 Sustainability ReportThe report also updates other areas of progress, including efforts to reduce the carbon footprint of the “drink in your hand” by 25 percent and to sustainably…Jul 22, 2015The Coca-Cola Company Reports Second Quarter 2015 Results“Our second quarter results were in line with our expectations and mark continued progress toward restoring momentum in our global business,” said Muhtar Kent,…Jul 20, 2015Coca-Cola to Usher in 2015 Special Olympics World Games with “Reach Up” PerformanceATLANTA–(BUSINESS WIRE)–The Coca-Cola Company, a Founding Partner of Special Olympics International, is encouraging fans worldwide to “Reach Up” in support of…
Jul 16, 2015SodaStream Taps Commerce House For New Ad CampaignThe agency will create a strategic campaign for the ongoing repositioning of the company from soda maker to sparkling water system – which began last year with…
Jul 2, 2015VitaminWater Announces Project Hustle FinalistsEach finalist has the opportunity to see whether their dreams can become reality, and the chance to win up to a total of $500,000 (across ten finalists) to…
Jun 23, 2015FUZE Taps Mr. T For Summer Ad CampaignThe cornerstone of the campaign is an all-new 30-second spot, “Butterflyz,” starring the venerable pop culture icon in perhaps his most unique role to-date.Jun 16, 2015Last Updated Jun 16, 2015Coca-Cola Celebrates the Chicago Blackhawks’ Championship Victory with Collectible CansThe limited-edition six-packs salute the Blackhawks for their outstanding 2014-2015 championship season.Jun 15, 2015Coca-Cola Debuts “Reach Out” in Support of 2015 Special Olympics World Summer GamesThe new song debuts today and will be performed during the World Games.
Jun 15, 2015Last Updated Sep 9, 2015Coke, Monster Complete $2.15 Billion DealAnnounced on Friday, The Coca-Cola Co. and Monster Beverage Corp. have completed a strategic partnership, one in which the cola giant paid $2.15 billion for a…
Jun 11, 2015Sprite Borrows Hip Hop Legends’ Lyrics for “Obey Your Verse” CollectionEach artist’s lyrics will appear on individual 12- and 16-ounce cans, 20-ounce bottles, and 12-, 20- and 24-packs of 12-ounce cans, which are available now in…
Jun 10, 2015Smartwater Kicks Off “Up, Up, Up” Campaign with Jennifer AnistonIn addition to running in lifestyle magazines and out of home in markets like New York City, Miami and Los Angeles, the campaign will continue to come to life…