Brand News
Jul 7, 2016Vitaminwater Recruits “Tryathletes” for Social Media Challenge Ahead of Rio 2016 Olympic GamesLeading by example as the brand’s official U.S. Olympic athlete and campaign spokesperson will be Megan Rapinoe, a London 2012 gold medal-winning soccer player…
Jun 20, 2016Sprite Celebrates Lebron James with “Dap The King” CampaignThe SPRITE #DapTheKing campaign is supported by a digital video featuring viral basketball influencer Brandon “BdotAdot5” Armstrong.
Jun 8, 2016Keurig Discontinues KOLD SystemCompany spokesperson Suzanne DuLong also revealed that the Keurig Green Mountain is laying off 130 employees, the majority of which worked on Kold…
May 26, 2016Coca-Cola Celebrates 75-Year USO Partnership with Patriotic PackagingThe limited-edition Share a Coke® and a Song packaging will feature the classic patriotic song lyric, “I’m Proud To Be An American.”
May 24, 2016The Coca-Cola Company Announces New International Structure, Promotes Key LeadersThe Coca-Cola Company today announced a new streamlined international structure to better align its operating units against its global bottling footprint and…
May 12, 2016Last Updated May 13, 2016PepsiCo Tests Heated Beverages in BostonPepsiCo recently completed a test of warmed soft drinks and teas at approximately 12 CVS locations in the Boston area. Packaged in 7.5 oz. cans, the beverages,…
Apr 28, 2016Last Updated Apr 28, 2016DASANI Sparkling Gets Package Revamp and New Flavor VarietiesAll six flavors will be available for purchase nationwide in 8-packs of 12 oz. slim cans, featuring a more slender profile and refreshed graphics.
Apr 25, 2016Hi-C Ecto Cooler Returns Ahead of Ghostbusters RebootHi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans.
Apr 21, 2016Sprite Brings Back Tropical Mix FlavorSprite Tropical Mix will be available in 20-ounce PET bottles and sold in convenience, value and other retail stores nationwide through August, or while…
Apr 21, 2016Reyes Holdings to Acquire Six Midwest Coca-Cola Production FacilitiesThe letter of intent is part of Coca-Cola North America’s ongoing and accelerated implementation of Coca-Cola’s 21st Century Beverage Partnership Model, a…
Apr 12, 2016The Coca-Cola Company’s 5by20 Initiative Reaches More Than 1.2 Million Women EntrepreneursMore than 372,000 women entrepreneurs were enabled by 5by20 in 2015, increasing the total number of women participants by 43 percent over the course of the…
Apr 5, 2016Coca-Cola Extends Partnership with Atlanta Braves at SunTrust Park and The Battery AtlantaCoca-Cola has been a partner of the Braves since the team’s move to Atlanta in 1966.
Apr 1, 2016Coca-Cola to Feature Famous Song Lyrics on its Cans as Part of “Share a Coke” CampaignThe complete list of lyrics featured on packaging will be available at www.ShareaCoke.combeginning April 18.
Mar 9, 2016Minute Maid Introduces New Sparkling LineThe sleek 16.9 fl oz bottles have just 30-40 calories per package with a suggested retail price of $1.29.