Brand News
Feb 10, 2016Last Updated Feb 11, 2016The Coca-Cola Company Reports Fourth Quarter and Full Year 2015 ResultsMuhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company said, “Looking forward to 2016, we remain committed to achieving underlying…
Feb 10, 2016The Coca-Cola Company Announces Plans to Complete Bottler Refranchising by End of 2017The Company has also entered into a non-binding letter of intent to refranchise Company-owned bottling operations in China to existing partners China Foods…
Feb 8, 2016Coca-Cola Taps Ant-Man and The Incredible Hulk to Promote Marvel-Themed Mini CansCoca-Cola worked with Wieden + Kennedy (in Portland, Ore.) and Disney to create “Coke Mini.”
Feb 3, 2016Tyrese Gibson Returns as Ambassador for Coca-Cola’s “Pay It Forward” ProgramAs a longtime friend of Coca-Cola, Gibson got his first break when he serenaded fans with the “Always Coca-Cola” theme song over twenty years ago in the famous…
Jan 25, 2016Coca-Cola Announces “One Brand” Global Marketing ApproachCoca-Cola gathered global creative minds from 10 different agencies to begin the development process, and ultimately the 10 Television Commercials created for…
Jan 11, 2016Mello Yello Debuts New Look, Launches “This is MY World” Marketing CampaignMello Yello’s new look is rolling into markets across the country and appears on all Mello Yello and Mello Yello Zero bottles and cans.
Dec 28, 2015Last Updated Dec 27, 2015The Coca-Cola System Announces $1 Million Contribution to Operation HOPEThe contribution, supported by The Coca-Cola Foundation, Coca-Cola Bottling Company United, Inc. and Coca-Cola Beverages Florida, will fund the expansion and…
Oct 21, 2015Last Updated Oct 21, 2015The Coca-Cola Company Reports Third Quarter 2015 Results“Our third quarter results were in line with our expectations and reflect the continued execution of our strategic initiatives to restore momentum, which are…
Oct 20, 2015Wildfox Debuts Limited-Edition ‘Coca-Cola Bottle’ CollectionThe collection offers a limited edition 14-piece capsule of Coca-Cola licensed products including t shirts, tanks, jumpers, and sweaters.
Oct 8, 2015Coca-Cola and IGN Launch “ESPORTS WEEKLY with Coca-Cola” Online Video Series“ESPORTS WEEKLY with Coca-Cola” will broadcast multi-screen across IGN’s channels on the web, mobile devices, video game consoles, and over-the-top streaming…
Sep 28, 2015vitaminwater and The FADER “Hydrate the Hustle” for 5th Anniversary of #uncapped Concert SeriesThis year, the annual event will span five consecutive nights in New York City, and feature performances from a collection of artist alumni including Matt and…
Sep 24, 2015The Coca-Cola Company to Implement National Product Supply System in the United StatesThe Coca-Cola Company today took another significant step toward building a stronger, more streamlined production system in its flagship market by announcing…
Sep 15, 2015POWERADE Taps Jimmy Graham for “Just A Kid” CampaignThe campaign was developed in partnership with advertising agency Wieden+Kennedy in Portland, Ore.
Aug 31, 2015Coke Zero Kicks Off Year Three with ESPN’s ‘College GameDay’This season, Coke Zero is expanding the “You Don’t Know Zero ‘Til You’ve Tried It”™ campaign through a fully integrated drinkable campaign using multiple…