Coca-Cola Unveils 100 Percent Plant-Based Bottle
The Coca-Cola Co. yesterday unveiled a new plastic bottle made entirely from plant-based materials, but the company has yet to reveal plans for commercial production of the package.
Coca-Cola and Speedway Motorsports Renew Partnership Through 2020
In the renewed agreement, Coca-Cola, along with an array of sparkling and still beverage options, will continue as the “Official Soft Drink,” “Official Sparkling Beverage,” “Official Water, “Official Sports Drink” and “Official Enhanced Water” for seven Speedway Motorsports facilities.
Sandy Douglas Elevated to EVP of The Coca-Cola Company
The Board of Directors of The Coca-Cola Company today promoted J. Alexander “Sandy” Douglas Jr., currently Senior Vice President and President, Coca-Cola North America to Executive Vice President, and promoted Dr. Ed Hays, currently Vice President and Chief Technical Officer to Senior Vice President.
Minute Maid Launches ‘Doin’ Good’ Campaign
The campaign is underscored by a fully redesigned MinuteMaid.com.
The Coca-Cola Co. Announces Additional Letters of Intent with U.S. Bottling Partners
These bottlers are Atlantic Coca-Cola Bottling Company, Chesterman Company, The Odom Corporation and Ozarks Coca-Cola Bottling Company.
The Coca-Cola Company Reports First Quarter 2015 Results
Reported net revenues grew 1 percent and organic revenue grew 8 percent.
Coca-Cola Co. Announces Return of “Share a Coke”
The 2015 Share a Coke campaign will feature four times the number of names as the 2014 edition and also encompass different package sizes, with 1.25 L and 2 L bottles, and 12 oz. cans now in the mix.
Coca-Cola Co. Announces Partnership with U.S. Soccer Federation and Major League Soccer
With the popularity of soccer continuing to grow, Coca-Cola is taking the next big step to show their commitment to the sport
Coke Zero Launches Drinkable Advertising Campaign at NCAA Men’s Final Four in Indianapolis
The most literal manifestation of Coke Zero’s drinkable advertising campaign is a 23,000-pound, 26-by-36 foot drinkable billboard located at March Madness Music Festival in White River State Park in Indianapolis.
Sprite Brings Back Lebron James’ Mix
Sprite LeBron’s Mix is now available in 20-ounce and 2-liter bottles, as well as 16-ounce cans, in convenience retail, value and mass retail locations nationwide.
Vitaminwater Launches Project Hustle
Beginning March 12 through April 30, applicants can submit their business idea at www.projecthustle.com.
POWERADE Taps Derrick Rose for “Rose From Concrete” Ad Narrated by Tupac Shakur
POWERADE’s newest campaign aims to inspire by taking a passionate stand for the potential in every young athlete.
Coca-Cola Kicks Off Campaign to Celebrate the Centennial of its Iconic Bottle
Born on Nov. 16, 1915, the Coca-Cola bottle was the creation of the Root Glass Company in Terre Haute, Ind. With its unmistakable curves and a distinctive contour, the bottle has become a global icon, inspiring a century’s worth of signature moments in film, social history, design and the fine arts.
James D. Robinson III and Peter Ueberroth to Retire from The Coca-Cola Company Board of Directors
Both Will Remain Directors through the Company’s Annual Meeting in April