Brand News
Oct 21, 2014The Coca-Cola Company Reports Third Quarter and Year-to-Date ResultsThe Coca-Cola Company reported global volume growth of 1% in the third quarter and 2% year to date and gained volume and value share in nonalcoholic…
Oct 16, 2014Last Updated Oct 16, 2014Coca-Cola Elects New Vice President to Board of DirectorsLeveridge, 44, was named Director of Investor Relations in July. He began his career with the Company in 1996 and has assumed roles of increasing…
Oct 15, 2014Diet Coke Features Taylor Swift in New ‘Kittens’ CommercialThe spot, “Kittens,” is part of Diet Coke’s new “Get A Taste” campaign that launched last month. The integrated campaign celebrates fans’ unwavering love for…
Oct 14, 2014Jay Z and Vitaminwater Present ‘Where I’m From’ Digital SeriesIn partnership with vitaminwater, JAY Z’s Life+Times will present a twelve-part digital series that premiered on September 25, 2014.
Sep 29, 2014Sprite Cranberry Returns Before the HolidaysWith summer ending and the beginning of the holiday season around the corner, Sprite is setting the mood by spreading some “berry” cheer.Sep 29, 2014Taylor Swift Joins Diet Coke ‘Get a Taste’ CampaignThe winner of an astounding seven GRAMMY Awards, Taylor Swift is no stranger to the limelight. Now, she’s shining a spotlight on how the great taste of Diet…Sep 23, 2014Coca-Cola and BT Global Services Connect Communities in South AfricaCoca-Cola South Africa, bottling partner Coca-Cola Fortune and BT Global Services are partnering to set up WiFi on Coca-Cola machines and provide free internet…Sep 23, 2014Diet Coke Launches ‘Get A Taste’ Marketing CampaignTo celebrate fans’ unwavering love for the delicious taste of Diet Coke, the brand is launching an integrated campaign called “Get A Taste.”
Sep 16, 2014Last Updated Sep 9, 2015The Return of SurgeA large and still growing social media movement has influenced The Coca-Cola Co. to begin selling Surge again.
Sep 9, 2014Last Updated Sep 9, 2014Fruitwater Launches New Marketing Campaign Featuring Christina ApplegateEven during the most hectic days, it’s important to find a few stolen moments for ourselves. That’s why the makers of fruitwater® are launching a new campaign…Aug 26, 2014Last Updated Aug 26, 2014Coke Zero Enters Second Year of Partnership With ESPN’s College GameDayWhether it’s stocking up at the grocery store for the tailgate party, singing fight songs at the Friday night pep rally or painting can’t-miss signs to hold in…
Aug 25, 2014Last Updated Sep 9, 2015Hurricane Stevia: Coca-Cola Life Touches Down in SoutheastThe company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. — but only at The Fresh Market.
Aug 15, 2014‘Fanta for the Funny’ Campaign Gives Teens Digital StageFanta is debuting a new Vine-based U.S. digital and social campaign, giving teens their own stage to create an original interactive comedy series created by…
Aug 14, 2014Last Updated Sep 9, 20151/6 of a Monster: Coke Pays $2.15B for Stake in Energy Drink GiantA long-discussed investment took place this afternoon when Coke bought 16.7 percent of Monster for a $2.15 billion payout.