Company Leads Next-Generation Corporate Storytelling, Replacing Corporate Website with Coca-Cola Journey™, an Interactive Digital Magazine ATLANTA–(BUSINESS WIRE)–Today, The Coca-Cola Company replaces its corporate website with Coca-Cola Journey, a rich, socially enabled digital platform. Coca-Cola Journey represents a significant leap forward in how Coke will use digital communications to drive business results and share the Coca-Cola […]
Coca-Cola Refreshments Surpasses Commitment to Hire 800 Veterans in 2012 Companywide Celebrations, Including Visit from U.S. Secretary of Labor Hilda Solis, Honor the Men and Women of the U.S. Military ATLANTA–(BUSINESS WIRE)–For Coca-Cola, Veterans Day this year is just a bit more special. In May, Coca-Cola Refreshments made a pledge to offer at least 800 […]
The Coca-Cola Foundation Pledges $1MM to Disaster Relief Efforts Across the Northeast ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company has a long-standing history of supporting communities in their time of need. As the Northeast U.S. begins to recover from the effects of Hurricane Sandy, Coca-Cola is working to ensure that there is relief on hand. Earlier today, the […]
SAN FRANCISCO, Nov. 1, 2012 /PRNewswire/ — Hydration is essential to any physical activity, which is why the new alliance between POWERADE® and Endomondo, the app-based social fitness community with over 12 million users worldwide, triggered the creation of a new hydration function within Endomondo. Research shows dehydration resulting in as little as 2 percent […]
Global Strategic Alliance Marks the Third Collaboration for The Coca-Cola Company NEW YORK & ATLANTA–(BUSINESS WIRE)–Leaders from The Coca-Cola Company this morning took to the running trails of New York to celebrate the launch of a strategic alliance with Endomondo (www.endomondo.com), a social fitness community with more than 12 million users worldwide. The newly formed […]
New Partnership to Deliver World’s Largest Facility ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announced a partnership with JBF Industries Ltd. to further expand production of the plant-based material used in the Company’s PlantBottle™ packaging. The supply partnership will help Coca-Cola continue its leadership in bringing renewable, lower-carbon plastics to the marketplace and move the Company closer […]
New Destapa Su Futuro campaign targets Hispanic college attainment by rewarding students with scholarships ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announced a campaign with the Hispanic Scholarship Fund (HSF) awarding more than $300,000 in scholarships during Hispanic Heritage Month. The Destapa Su Futuro / Uncap Their Future initiative, working with participating retailers, will help HSF promote […]
The Coca-Cola Co., Inc. announced today that it has completed the formation of its senior leadership team within its new global operating structure. Coke appointed a number of executives to top positions in its newly organized three operating businesses – Coca-Cola International, Coca-Cola Americas and Bottling Investments Group (BIG) – effective on Jan. 1, 2013.
DASANI DROPS Flavor Enhancers Give On-the-Go Water Drinkers The Ability To Mix It Up With Four Exciting Flavors ATLANTA–(BUSINESS WIRE)–Taste has always been a matter of preference. Starting this fall, DASANI, America’s No. 1 favorite water brand, will give people across the country the power to create their own personalized taste experience by putting flavor […]
Aiming to tap into the lucrative business pioneered by Kraft Foods’ MiO, The Coca-Cola Co. Inc. is set to launch Dasani Drops, a new line of liquid flavor enhancers, according to the Associated Press. Dasani Drops will begin to appear on shelves in early October with a suggested retail price of about $4 for a 1.9 oz. bottle.
As 50 Millionth Facebook User “Likes” Coca-Cola, Brand Announces Plan to Support Online Community in Making the World Happier ATLANTA–(BUSINESS WIRE)–If you could rally 50 million of your friends to make the world a happier place, what kind of results do you think you could achieve? Today Coca-Cola announced plans to find out as the […]
Coke Zero Teams with NABISCO™ and EA SPORTS™ to Offer Exciting Prizes for Football Fans Everywhere ATLANTA–(BUSINESS WIRE)–Monday morning quarterbacks, Tuesday night message board trolls and the Wednesday waiver-wire watchers of fantasy football know that game day excitement can’t be limited to Saturdays and Sundays. During the 2012 football season, Coke Zero is recognizing those […]
New Partnerships Score by Energizing and Refreshing Chicago Sports Fans CHICAGO–(BUSINESS WIRE)–Coke Zero is ushering two new members into the Coca-Cola Family this fall that exemplify the “enjoy everything” spirit of the brand. Linebacker, Brian Urlacher and Chicago Blackhawks’ Alternate Captain and Forward, Patrick Sharp have signed endorsement deals to represent the Coke Zero brand. […]
Diet Coke cans are about to get a new look. Beginning on Sept. 1, The Coca-Cola Co., Inc. will switch to a previously limited-edition design for Diet Coke cans, according to Advertising Age. The design, which was introduced last fall, features an oversized black “D” and red “k” cropped from the Diet Coke logo and a silver background, and represents the first time that Coke has made a permanent change to Diet Coke’s packaging in over five years.
