Probiotic juice shot maker So Good So You is getting a boost of its own with today’s announcement that the Minneapolis, Minnesota-based company has closed a $14.5 million funding round led by Prelude Growth Partners.
The New York City-based brand, which markets a three-SKU line of natural energy shots featuring caffeine from green tea, is set to enter 12,000 c-store locations in Florida via DSD distribution over the course of the next six months, starting with a launch in 1,000 stores in November.
The California-based cold-pressed juice maker’s strong performance over the course of the last 12 months — dollar sales of its refrigerated organic fruit drinks across MULO plus-convenience were up 517% to $18.6 million through August 18, according to IRI — is a welcome sign for both the Coca-Cola owned brand and the cold pressed juice category as a whole.
We are taking a short one-week hiatus from our regular Office Hours schedule this week to bring you a special encore presentation from BevNET & NOSH Virtually Live Summer 2020, featuring a panel discussion with Greg Fleishman, CEO and co-Founder of cooking and lifestyle brand Foodstirs; Maya French, co-founder of plant-based beverage brand Koia; and Raquel Tavares, founder and CEO of ghee butter brand 4th & Heart about brand building during a time of crisis.
This week, we’re joined by the team behind upstart brand Rowdy Energy, NASCAR champion Kyle Busch and Suja co-founder Jeff Church. The duo spoke about their decision to enter the competitive energy category, leveraging Busch’s fame and fan base in an authentic way and how Church is incorporating lessons from the Suja playbook into Rowdy’s business strategy.
We’re back for a 60 minute livestream today, March 26th. The fourth round of food and beverage brands includes Suja, Coolhaus, Poppi, Cappello’s, and Tempo. As a special treat this week, we also have Darren Rovell, who is a Partner at Tastemaker Capital and former ESPN reporter, weighing in on the brands and providing feedback.
Suja, the nation’s leading cold-pressed, organic and non-GMO beverage company will be debuting the brand’s innovative new line of functional beverages, alongside new packaging for the full product lineup, at this year’s Natural Products Expo West at the Anaheim Convention Center from March 3rd through March 7, 2020.
Here Studio, the Los Angeles-based branding and design agency founded by former Juice Served Here CEO Alex Matthews, is set to relaunch sparkling apple cider vinegar brand Vina this month, the first product incubated in-house by the agency.
The juice category has found new inspiration with shots. At Natural Products Expo West this month, brands unveiled new takes on the emerging shots category, as well as some fresh spins on traditional juices and sparkling drinks.
Coke-backed beverage maker Suja shared samples of a 2 oz. juice shot that contains hemp extract at the Natural Products Expo West trade show held this week in Anaheim, Calif. The SKU, called Relax, is being deliberated as the potential next addition to the brand’s line of high pressure processed (HPP) cold-pressed juice shots introduced in July 2018.
It’s time to look back at the past year by reminiscing on the exciting innovations, landmark deals, and major developments that changed the beverage industry. And there’s no more objective way to do that than list to our most read articles of 2018.
Changes are afoot at The Coca-Cola Company’s Venturing and Emerging Brands (VEB) unit, with an internal memorandum detailing structural changes set to take effect in the new year, including staff reductions and a shifting of select brands into the broader Coke system.
The Coca-Cola Company today announced it has agreed to purchase a minority stake in BodyArmor, a move that will see the sports drink brand exit its distribution partnership with Keurig Dr Pepper (KDP) and enter Coke’s nationwide bottling system.
Bend, Ore.-based kombucha maker Humm has developed a new proprietary fermentation process that the company says prevents the liquid from reaching an alcohol by volume (ABV) of over 0.5 percent.
