The luxury of eating well without putting in the time was once reserved for those able to finance a maid or butler. Now, replacement beverages are stepping up and Omgblends wants a piece of the pie, which already includes brands such as Suja and Sambazon.
Amid a winding web of booths comprised of thousands of exhibitors, including over 200 beverage companies, and a record-setting 67,000 attendees crammed within the halls of the Anaheim Convention Center, Natural Products Expo West 2014 represented an unique opportunity to introduce and view hundreds of new product launches, packaging updates and brand debuts. While established […]
Suja Bliss is the most recent addition to the company’s “Classic” line of high pressure processed juices. This particular blend is a bit of a departure from the other products in the line, starting with the fact that it is made with banana and a slightly thicker body that’s closer in style to a smoothie than a juice.
While established beverage brands took advantage of the high-profile event to announce line extensions, updated formulations and packaging revamps, a significant number of early-stage companies utilized Expo West to introduce their products to swarms of distributors, retailers and media personnel walking the show floor. Covering every new product introduction or revamp at Expo West was no easy task, but our team was up for the challenge.
With nearly 300 beverage-related exhibitors, Expo West 2014 looks to be a massive show for innovation, new brands and line extensions. BevNET.com will be on hand to cover the event from the show floor, with instant coverage on social media and in online and print stories in the days to follow. Below, you’ll find details about the show, listings of beverage exhibitors (supplied by New Hope Natural Media), and BevNET’s print-ready show planner.
Launched in January, Essentials is Suja’s third line of organic, HPP juices and designed to be a more mainstream offering than its other lines. The launch comes with a subtle change in the description of all Suja juices: the drinks are now referred to as “cold pressured” instead of “cold-pressed.” With a price tag of […]
From angels to crowdsourcing to private equity to venture capital, BevNET FBU Boston will feature a broad look at financial options for new food and beverage companies that will match the lifecycle and needs at all growth stages.
Fast-growing cold-pressed juice brand Suja is facing the potential of a class-action lawsuit that includes claims that the company has misled consumers by labeling its products, which are high pressure processed, as “raw.” Meanwhile, it appears that rival Blueprint, which was hit with a similar false advertising lawsuit last year, has dodged the legal bullet — at least for now.
SAN DIEGO — Total Communicator Solutions, Inc., a leader in mobile brand management, today announced the launch of Spark Compass™, a precision mobile marketing application (app) developed for Suja™ Juice. The Suja Juice app uses the Gimbal™ context aware and proximity platform from Qualcomm Retail Solutions, Inc., which enables delivery of personalized, highly relevant communications to […]
Participating speakers include: Joe Hamza, VP Marketing & Sales, Tedeschi Food Shops Charlie Moro, President, CFS Consulting Group; former VP of Marketing-Business Development, Tree of Life Company; former Senior Buyer, Target Paula Grant, Founding Partner, Flood Creative Shane Emmett, CEO, Health Warrior, Inc. Mike Burgmaier, Managing Director, Silverwood Partners Bob Burke, founder, Natural Products Consulting; co-author, […]
Preliminary Agenda, BevNET Live, Winter 2014 Last updated: November 17, 2014. Lineup subject to change. SUNDAY, DECEMBER 7, 2014 1:00 PM – 5:00 PM BevNET FBU Presents Beverages 101– Featuring lessons from a variety of experts, this special session is deisnged to be an onramp to the beverage industry. Sponsored by Sovereign Flavors and Alliance […]
With a major round of investment in hand, Suja is set to launch a third line of cold-pressed/high pressure processed juice products, one that CEO Jeff Church hopes will catapult the brand into mainstream consciousness and attract a broad base of consumers.
Mere months after picking up an $8 million investment at a valuation of $100 million from Boulder Brands’ venture capital arm, the cold-pressed juice company has pulled in another, undisclosed investment from investment fund Alliance Consumer Growth (ACG), a consumer-product focused group that tries to find next-generation versions of existing categories and deploy minority growth capital as fuel for their growth.
At BevNET Live in Santa Monica earlier this week, retailers restated the theme: they understand the potential for emerging brands and they’re looking for partnerships. Representatives from 7-Eleven, Costco and Life Time Fitness, Inc. were on hand to discuss their interest in identifying the next wave of innovation and stocking their shelves with the buzzworthy brands of the next few years.
