As the lines continue to blur between beauty and wellness, ingestible beauty, or “beauty-from-within,” products – particularly in powdered and ready-to-drink beverage formats – are gaining significant traction with consumers, proving that skincare is more than skin deep.
Monogram Capital Partners closed an oversubscribed $350 million Fund III last week, which will expand its investment team and operating partner program.
In this week’s new products gallery we cover a Harry Potter collaboration with Coffee mate, new launches from Too Good & Co. and Pop & Bottle, as well as other non-coffee innovations.
Another cold chain company is heading for a public market exit. Suja Life, Inc. announced that it has confidentially submitted a draft registration statement on Form S-1 with the U.S. Security and Exchange Commission (SEC).
The nominees for BevNET’s “Best of 2025” Awards, presented by Zuckerman Honickman, reflect a year defined by breakthrough innovation, bold storytelling, and category-defining creativity.
Lucky Energy has landed $25 million in a Series B round led by Paine Schwartz Partners, bringing its total investment to $63 million.
Natural energy drink Huxley is unveiling a revamped visual identity to better communicate its positioning as a moderately caffeinated, hydration-focused option in the increasingly competitive category.
Canadian beverage maker Cove Soda has closed on $15 million in new funding as it seeks to further fuel U.S. expansion. The round was led by growth equity fund Vanterra Ventures.
Hoist Hydration is bringing in some seasoned talent to lead a new stage of growth, naming former Rowdy Energy and Vitaminwater marketer Hallie Lorber as CEO.
U.K.-based Something & Nothing is seeking to rethink the future of the category with its first stateside out-of-home campaign, “Not Pop.”
Actor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
In marketing news, functional coffee Everyday Dose sponsors Runningman Festival, Taste Salud’s new soccer sponsorship and more.
This week’s new products gallery is full of new protein-laced options as well as new LTOs for the changing of the seasons.
It’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC beverage extensions and new watermelon soda and WTRMLN WTR flavors.
