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May 18, 2015Last Updated Sep 9, 2015BevNET Live: Marketing Functional Claims That SellA technical edge doesn’t lead to a winning brand unless it’s stated properly — and it’s copacetic.Apr 20, 2015Last Updated Sep 9, 2015Evolution Fresh Targets Conventional Grocery with New 11 oz. LineThe Starbucks-owned company recently launched a new six-SKU line of 11 oz. bottles that was designed to bolster brand presence and sales in mainstream…Mar 19, 2015Last Updated Dec 23, 2015Video: What’s Next for Cold-Pressed Juice? Brand Executives Weigh In.In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the event — including…Mar 18, 2015Last Updated Sep 9, 2015Press Clips: Starbucks Gets in on the Cold Brew Craze; Biotech and Non-GMO Advocates Face Off in North CarolinaThe addition of cold brew coffee comes as the latest news in Starbucks’ ongoing push into trending categories. In February the company added coconut milk as a…Mar 16, 2015Last Updated Jan 27, 2016Expo West Video: The Continued Evolution of Cold-Pressed JuiceAmid a constant flow of new entrants to the category, cold-pressed brands, as expected, continue to lean on new and trendy ingredients as a way to innovate and…Mar 13, 2015Last Updated Sep 9, 2015Expo West Show 2015 Photo Gallery: New Products, Brand UpdatesCircling the show floor, BevNET visited with dozens of the beverage booths at the event and came away with a number of highlights regarding brand innovation,…Mar 10, 2015Last Updated Dec 23, 2015Investing: Nothing Splashy, But Lots of Investors in the Expo West PoolWith a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than…Mar 10, 2015Review: Three New Suja “Classic” FlavorsAt last week’s Expo West show in Anaheim, Suja debuted three new flavors in their “Classic” lineup. These flavors, which push the Suja lineup to over 40 SKUs,…Mar 4, 2015Last Updated Sep 9, 2015Made in Nature Aims to Update Center Store with Telula JuicesMade in Nature is trying to zig while others are zagging, introducing a new set of nutritious, premium juices called Telula in the shelf-stable juice aisle,…Mar 4, 2015Last Updated Sep 9, 2015Download BevNET’s Natural Products Expo West 2015 Show PlannerGet all the details you’ll need about the show, including listings of beverage exhibitors (supplied by New Hope Natural Media), in BevNET’s print-ready show…Feb 27, 2015Last Updated Sep 9, 2015Soup’s On in NYC as Tio Gazpacho Launches East Coast ExpansionIn the nearly three months since its resounding victory in BevNET’s New Beverage Showdown 8, Tio Gazpacho has aligned itself with some powerful partners, and…Feb 26, 2015Last Updated Sep 9, 2015Campbell Soup Splashes into Cold-Pressed Juice with “1915 by Bolthouse Farms”The introduction marks yet another foray into the burgeoning world of cold-pressed, high-pressure processed juices by a food and beverage conglomerate.Feb 5, 2015Last Updated Sep 9, 2015Suja Squeezes Hollywood Wallets: CAA, DiCaprio, Leto, Vergara InvestToday Suja revealed that its latest investment round had included some of the best-known actors on the planet.Jan 29, 2015Last Updated Sep 9, 2015Laden with Beverage Ties, Krave Jerky Sold to Hershey’sMeaty sales for a company stocked with beverage business veterans.