Brand News
Sep 29, 2025Hoist Hydration Appoints Hallie Lorber as CEOHoist Hydration is bringing in some seasoned talent to lead a new stage of growth, naming former Rowdy Energy and Vitaminwater marketer Hallie Lorber as CEO.
Sep 26, 2025Last Updated Oct 1, 2025Marketing: Something & Nothing Rethinks Modern Soda; Jarritos Turns 75U.K.-based Something & Nothing is seeking to rethink the future of the category with its first stateside out-of-home campaign, “Not Pop.”
Sep 23, 2025Last Updated Sep 23, 2025Ben Stiller Launches New ‘Nostalgic’ BFY Soda Brand Stiller’sActor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
Sep 16, 2025Last Updated Sep 18, 2025Marketing: Everyday Dose Sponsors ‘Wellness Meets Culture’ Runningman FestivalIn marketing news, functional coffee Everyday Dose sponsors Runningman Festival, Taste Salud’s new soccer sponsorship and more.
Sep 12, 2025Last Updated Sep 15, 2025New Products: Protein Coffees, Creatine Kefir And Seasonal VarietiesThis week’s new products gallery is full of new protein-laced options as well as new LTOs for the changing of the seasons.
Aug 1, 2025Last Updated Aug 1, 2025New Products: Summer Heats Up with WTRMLN ADEs, THC Mocktails and MoreIt’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC…
Jul 8, 2025Last Updated Jul 8, 2025How Cheeky Cocktails Is Finding Its Fit in a Shifting Beverage MarketMixers sit at an odd place in the ever-evolving beverage industry. Last year, sales in mixers fell alongside a rise in adult non-alc sales. In turn, mixer…
Jul 2, 2025Last Updated Jul 11, 2025State Garden Ramps Up Co-Packing Business with Beverage ExpansionState Garden is known for its salad offerings with brands like Olivia’s Organics, but the Massachusetts-based business now wants to position itself as a…
Jun 20, 2025Last Updated Jun 20, 2025New Products: Naked Nutrition Gets Energized, Josh Cellars Goes NA, Califia Farms Pumps Up ProteinNaked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just…
Apr 25, 2025Last Updated Apr 25, 2025New Products: Suja Grows Green Juice Lineup, Cornbread Does THC SeltzersIn this week’s new products roundup, Suja expands its lineup of cold-pressed green juices, hemp-derived wellness product producer Cornbread enters the beverage…
Mar 26, 2025Daily Briefing (Insiders Only): The Other Better-For-You Drink CategoryInnovation around low-sugar, plant-based liquid is seeping into an OG better-for-you drink category, and no, we aren’t talking about “Modern Soda” or energy…
Mar 19, 2025Last Updated Mar 19, 2025Reviews: Slice Soda Returns, Töst Moves To Cans; Plus Ginsa, LolliOur latest review roundup sees the return of a classic soda, a new twist on Töst, a unique line of sparkling ginseng tonics, and THC-infused CSDs.
Mar 10, 2025Last Updated Mar 10, 2025Expo West: Hydration Wave Rolls On with Be Love, PATH, PleziHydration was hot at last week’s Natural Products Expo West, with new releases from Plezi and PATH, plus Be Love’s debut.
Mar 5, 2025Last Updated Mar 5, 2025Bloom Expands in RTD with Prebiotic Soda Launch This FallBloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set…